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Branding PowerPoint Presentation

Branding

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Branding

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  1. Dominic HarrisonCFOABlue Watch™ - a wholly owned not-for-profit trading company of theChief Fire Officers Associationthe professional voice of the UK Fire and Rescue Services Blue Watch Update

  2. Branding Blue Watch We keep your place safer Visible Less is more. Stamp-like quality. Stand-out in a crowded environment. Iconic & memorable Not to be mistaken for, or confused with another brand. Confident Authoritative and trustworthy. Positive A mark of prevention and protection FireSafeRegister Blue Watch Update

  3. Blue Watch The journey so far.................

  4. What is Blue Watch? Delivery of ‘safer places’ ’ Blue Watch Update

  5. A Home MOT from Blue Watch Items checked/commented on during site visit • Fire separation/compartmentation (non-destructive) • Management of means of escape • Ignition sources/hazards • Lighting, signs and notices • Fire detection and alarms • Fire extinguishers • CO detection and alarm • Electrical installation • Portable appliances • Gas safety records • Energy Performance Certificate • Security and alarm • Other relevant Blue Watch Update

  6. Blue Watch The goals and call to action Tenants Check Shop Declare Shop Validate To create demand by Tenants to check for Blue Watch validated status and approved safety products Homeowner To create demand by Private Landlords for Blue Watch services and approved safety products To choose Blue Watch approved safety products bluewatch.co.uk

  7. Blue Watch Safer places, safer people. To find out more, visit www.bluewatch.co.uk