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The Evolution of HTML5: Insights from Rob Grimshaw, Managing Director of FT.com

In November 2012, Rob Grimshaw, Managing Director of FT.com, discussed the impact and growth of HTML5, emphasizing its significance in content management and audience engagement. With a 77% increase in audience growth, the Financial Times Ltd. highlights how HTML5 helps enhance front-end ad serving, improves billing authentication, personalizes user experiences, and provides robust analytics. Grimshaw's insights reveal the transformation of web technology and its role in modern digital publishing, ensuring that content remains accessible and engaging.

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The Evolution of HTML5: Insights from Rob Grimshaw, Managing Director of FT.com

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  1. HTML 5 IS DEAD. LONG LIVE HTML5 Rob Grimshaw, Managing Director, FT.com Nov 2012

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  3. 77% audience growth Source: Financial Times Ltd.

  4. Front end Adserver Sign-up & billing Authentication Personalisation layer Content management Analytics

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