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Student Life. The effects of alcohol on academic performance http:// abqjournal.com/news/state/232256169684newsstate03-23-10.htm. http:// www.youtube.com/watch?v=g2gVzVIBc_g http:// www.youtube.com/watch?v=zXjANz9r5F0 2.15. Perception. Targets.
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Student Life The effects of alcohol on academic performance http://abqjournal.com/news/state/232256169684newsstate03-23-10.htm
http://www.youtube.com/watch?v=g2gVzVIBc_g • http://www.youtube.com/watch?v=zXjANz9r5F0 • 2.15
Targets • College Students are one of the largest targeted groups by alcohol advertisers.
Why College Students ? • Some researchers have concluded that the cultural myths and symbols used in alcohol advertisements have powerful meanings for college students and affect intentions to drink.
Popularity • ALCOHOL REMAINS popular with American college students, as indicated by the Core Institute Survey. In 2007, 84.2% of college students reported drinking alcohol, an increase of 2% over the prior year. Moderate to heavy drinking also increased with corresponding reductions in abstention and light drinking. Nationwide, students reported consuming an average of 5.64 drinks per week in 2007, up about 7% over the prior year.
Mass Consumption • The Core Institute also reported that 45.5% of students had consumed five or more drinks in one sitting in the previous 2 weeks. More than 21% of the students reported three or more episodes of this kind of high-risk drinking in the previous 2 weeks. Finally, more than 90% of American college students reported that drinking is a central part of campus social life.
Parental Monitoring & Alcohol Use among Students • Protective factor and useful strategy to prevent substance misuse among students • In 2008, of 34,840 students accepted to the affiliated high schools, 28,996 students (51.8% female) completed the alcohol survey and of 37,683 students accepted into university 30,084 students (51.5% female) completed the alcohol survey. • The findings suggest that students reporting lower parental monitoring drank more frequently than students reporting higher monitoring • Students with low monitoring are more likely to be ever drinkers, frequent drinkers, have earlier age of onset and high AUDIT scores. • Overall, higher parental monitoring was strongly associated with being female and lower parental monitoring with being male.
monitoring continued • As students enter high school parents allow students more and more freedom. • The game is on now…students need their parents just as much in their HS years as they did when they did in primary school…just in a different way. • HS Students look like adults, dress, and talk like them but they are still kids.
Effects of Alcohol use on academic achievement • Student who drinks weekly shows a decreased GPA of .35 points • Student who binge drinks once monthly shows a decreased GPA of nearly .50 of a point. • Students who engage with alcohol are more likely to be truant. • Students who drink are more likely to be suspended from school
Super seniors!!! • Binge drinking in the senior year of high school is found to reduce the probability of receiving a diploma on time and to increase the likelihood of graduating with a GED.
Memory Loss • Binge drinking often precedes black outs or lapses of what just happened.
Brain Effects • Alcohol suppresses hippocampal pyramidal cell activity in an awake, freely behaving rat. • Each frame in the figure shows the firing rate and firing location of the cell across a 15–minute block of time during which the rat was foraging for food on a symmetric, Y–shaped maze. • As is clear from a comparison of activity during baseline and 45 to 60 minutes after alcohol administration, the activity of the cell was essentially shut off by alcohol. Neural activity returned to near normal levels within roughly 7 hours after alcohol administration.
Conclusions • It is has been proven that alcohol effects the brain negatively . • Students are influenced to drink by advertising • Students are influenced by cultural norms • Students who do drink are likely to engage in binge drinking during consumption time • Parents who involved and monitor activity are more likely to have a student that does not consume alcohol
Solutions • Tell your friends that you don't drink, or that you prefer to drink very little and only occasionally, and stand by your decision.
Solutions • Stay firm. Once you've announced clearly how you deal with alcohol, stick with it.
Solutions • Keep partying. • Not drinking doesn't mean you're not able to enjoy the partying. • Binge and excessive drinking is never healthy, whatever your age, but partying is good for your soul. It's fine to turn up to parties and drink water, soda, juice, mocktails, etc., all evening.
Solutions • The objective of partying is to socialize and you can do that without drinks; avoid feeling that you have to drink simply because it's what everyone else does (known by researchers as "social modeling"). • Enjoy the dance floor. Keep your water intake up and you'll be able to dance with the best of them all night. • Spend time talking with friends and listening to them attentively. Most people love it when someone else pays them good attention! • Hold a cup or similar with non-alcoholic cider in it, or a tumbler with soda in it. Holding this can help fend off unwanted offers of drinks and saves unnecessary explanations to people you hardly know about your choice.
Solutions • Do things that don't involve drinking. Parties are fun but there is a whole range of fun activities that don't involve partying or drinking. A movie night in with friends, playing games together, or seeing a local band perform at a coffee shop, for example, will allow you to socialize in an alcohol-free environment. Not every night with your friends in college needs to involve a bar or a club.
Solutions • Religious groups often have recreation-oriented events that involve no alcohol, or only a modest amount. • Read How to have fun without alcohol for more ideas.
