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The Importance of Advertising This Holiday Season

Despite differing economic forecasts for this year's holiday season, with predictions ranging from a -3.5% to +1% change, it’s essential to recognize the immense potential of the holiday retail market. This period accounts for 25% to 30% of total annual retail sales, demonstrating its significance for businesses. Effective advertising strategies can capture consumers' attention and drive sales, allowing companies to maximize their earnings during this lucrative time. As businesses plan, understanding the importance of strong holiday advertising is crucial for success.

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The Importance of Advertising This Holiday Season

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    1. 2009 HOLIDAY SEASON Why Advertise This Holiday Season

    2. 2 While economists disagree on forecasts for the upcoming holiday season (-3.5% to +1%), the Holiday Retail Season still remains a multi-billion dollar market representing 25% to 30% of total-year retail sales.

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