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Effective Advocacy Action Planning: A Comprehensive Guide

This guide outlines the essential steps of the advocacy cycle, from defining and analyzing problems to strategic planning, implementation, and evaluation. It covers the identification of process and concrete problems, engages in group discussions, and introduces analytical tools like SWOT analysis. Key components such as objective setting using the SMART framework, stakeholder identification, and action plan creation are explored. Implementation strategies, including management and coordination, are detailed, along with robust monitoring and evaluation methods to assess progress and outcomes.

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Effective Advocacy Action Planning: A Comprehensive Guide

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  1. ACTION PLANNING ADVOCACY

  2. ADVOCACY CYCLE ACTION PLANNING 1. Definition of problem 5. Monitoring and evaluation 2. Problem analysis 4. Implementation 3. Strategic planning

  3. DEFINITION OF PROBLEM • Process problems – transparency, corruption, discrimination, repression • Concrete problems – violation of human and children’s rights, needs dissatisfaction • Group work, discussion, brainstorming, feedback

  4. PROBLEM ANALYSIS • Problem tree OR • SWOT Analysis Strength - internal resources and strength Weaknesses - internal weaknesses Opportunities - external resources and strength Threats - external barriers

  5. STRATEGIC PLANNING • Determination of objectives (aims) SMART (Specific, Measurable, Agreed, Realistic, Timebound) • Identification of stakeholders Persons, Groups, Organizations • Definition of messages • Creation of Action plan – selection of technics Networking, Coalitions forming, Lobbying, PR, Negotiations, Educational activities, Campaigns

  6. IMPLEMENTATION • Time schedule • Management • Coordination

  7. MONITORING AND EVALUATION • Monitoring Indicators – quantitative and qualitative Reporting – narrative, finance • Evaluation • Aims – achieved? • Obstacles? • Improvements?

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