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HEALTH BEHAVIOR, HEALTH EDUCATION & HEALTH PROMOTION PowerPoint Presentation
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HEALTH BEHAVIOR, HEALTH EDUCATION & HEALTH PROMOTION

HEALTH BEHAVIOR, HEALTH EDUCATION & HEALTH PROMOTION

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HEALTH BEHAVIOR, HEALTH EDUCATION & HEALTH PROMOTION

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  1. HEALTH BEHAVIOR, HEALTH EDUCATION & HEALTH PROMOTION Theories, Practice & Research RST- FK-UWKS, 2014

  2. HEALTH BEHAVIOUR Theories • ATTITUDES: • Cognitive aspect • Affective aspect • Conative aspect (Psychomotor). • PRACTICES: Overt behavior • Behavior (B) = f (K.A.P) K & A: covert behaviour

  3. CHANGES to BLOOM’SA NEW VERSION of the Cognitive Taxonomy 2001 1956 to Verb Form NOUN Taksonomi Bloom, sumber Wilson 2006

  4. THE HEALTH BELIEF MODEL (HBM), COMPONENTS & LINKAGES Likelihood to action Individual PERCEPTION Modifying factors Perceived Susceptibility/ Severity of disease Cues to action: • Education • Symptoms, illness • Media information Age, sex, ethnicity Personality Socioeconomics Knowledge Attitude, Culture (values, Norms) Perceived threat of disease Likelihood of Behavior change Perceived benefits Minus Perceived barriers to behavior change

  5. Perceived susceptibility: one’s opinion of chances of getting a condition Perceived severity: one’s opinion of how serious a condition and its sequelae are Perceived barriers: one’s opinion of tangible & psychological costs of advised action Perceived benefits: one’s opinion of the efficacy of the advised action to reduce risk or seriousness of impact. Cues to action: Strategies to activate one’s “readiness” Self-efficacy: One’s confidence in one’s ability to take action KEY CONCEPTS AND DEFINITIONS OF HBM

  6. PRECEDE- PROCEED Framework of HP-planning ( L.W.Green & Kreuter, 2000) Phase 4 Phase 3 Phase 5 Phase 2 Phase 1 PREDISPOSING factors HEALTH PROMOTION PRECEDE Health EDUCATION BEHAVIOR & Lifestyle REINFORCING factors Quality Of LIFE HEALTH POLICY Regulation group ENABLING factors ENVIRONMENT Phase 9 Phase 8 Phase 7 Phase 6 PROCEED

  7. Health Behavior = f (Pre. En. Re.)( L.W.Green). • PREDISPOSING FACTORS: • NORMS, VALUES, KNOWLEDGE, ATTITUDES, SOCIOECONOMICS, PSYCHOLOGICAL FACTORS • ENABLING FACTORS: • COMPETENCY—HARD SKILL , SOFT SKILL, HEALTH FACILITY ( Availability, Acessability, Acceptability, Affordability). • REINFORCING FACTORS: • Health Providers, Community/ spiritual Leaders, Peers, Husband / Wife/ Child – Children).

  8. Motivation factors: adalahfaktorpekerjaanyang keberadaannyadapatmenimbulkankepuasan Hygiene factors: adalahfaktorlingkungankerjayang ketidak-beradaannyadapatmenimbulkanketidakpuasan. Hygiene-Motivation Factors (F.Herzberg)) (Two-factor theory)

  9. Faktor penentu kepuasan: (Motivation factors) Achievement.(Prestasi) Recognition. (Pengakuan) Work itself. (Sifat Pekerjaan) Responsibility. (Tanggung Jawab) Advancement. (Kemajuan/ Promosi/Pengembangan) Faktorkepuasankerja (F.Herzberg))

  10. Penyebab ketidakpuasan: (Hygiene factors) Policy (Kebijakan) Salary (Gaji) Working conditions (Kondisi pekerjaan) Interpersonal relations(Hubungan antar individu) Supervision (Pengawasan) Faktorkepuasankerja (F.Herzberg)

  11. Hierarchy of needs (maslow)

  12. ADOPTION & DIFFUSION OF INOVATION PROCESS IN THE COMMUNITY FK-UWKS-2014

  13. ADOPTION PROCESS (Rogers et al, 1971) • A WARENESS • I NTEREST • E VALUATION • T RIAL • ADOPTION

  14. STAGES in the INNOVATION-DECISION PROCESS (Rogers et al, 1983). K NOWLEDGE P ERSUASION D ECISION I MPLE MENTATION 5. C ONFIRMATION

  15. STAGES in the INNOVATION-DECISION PROCESS (Rogers et al, 1983). Communication Channels • PRIOR • CONDITION • Previous practice • Felt needs /problems • Innovativeness • Norms of the soc.syastem KNOWLEDGE PERSUASION DECISION Charact. Of the Decision making unit: 1.Soc—econ, 2.Personality 3.Communcation behavior Perceived Charact of the Innovation: 1Relative advantage 2.Compatibility 3.Complexity 4.Trialability 5.Observability 1.Adoption 2.Rejection Cont’d

  16. STAGES in the INNOVATION-DECISION PROCESS COMMUNICATION CHANNELS V. CONFIRMATION IV. IMPLEMENTATION III. DECISION Continued Adoption Later Adoption Adoption Discontinuance Continued Rejection Rejection

  17. ATTRIBUTES OF INNOVATION & THEIR RATE OF ADOPTION 1. RELATIVE ADVANTAGE 2. COMPATIBILITY 3. COMPLEXITY 4. TRIALABILITY 5. OBSERVABILITY RELATIVE ADVANTAGE • Economic. Aspect • Status aspect • Effect of Incentive s COMPATIBILITY: with • Values & beliefs • Needs • Rate of Adoption • Positioning of innovation

  18. ADOPTER CATEGORIES as IDEAL TYPES • INNOVATORS : Venturesome • EARLY ADOPTERS :Respectable • EARLY MAJORITY : Deliberate • LATE MAJORITY : Skeptical • LAGGARDS : Traditional

  19. DAFTAR PUSTAKA • GLANZ, KAREN, FRANCES MARCUS LEWIS, BARBARA K.RIMER editors,1997. HEALTH BEHAVIOR & HEALTH EDUCATION. Theory, Research, and Practice, 2nd ed. Jossey-Bass Publishers, San franscisco • Rogers, Everett M,1983. DIFFUSION OF INNOVATIONS, 3rd ed. The Free Press NY& Collier Macmillan Publishers.London.