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IEEE 802.15 Working Group for Wireless Personal Area Networks ™

IEEE 802.15 Working Group for Wireless Personal Area Networks ™. MC Marketing Plan November 2000 Tampa, FL USA. Contents. Summary WG vs. Project Life Cycles Marketing Planning Update Outstanding Action Items. Summary.

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IEEE 802.15 Working Group for Wireless Personal Area Networks ™

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  1. IEEE 802.15 Working Group for Wireless Personal Area Networks™ MC Marketing Plan November 2000 Tampa, FL USA Ian Gifford, M/A-COM, Inc.

  2. Contents • Summary • WG vs. Project Life Cycles • Marketing Planning Update • Outstanding Action Items Ian Gifford, M/A-COM, Inc.

  3. Summary • During the Sep00 Interim Meeting in Scottsdale, AZ USA we summarized the then Marketing Plan and outgoing Action Items • This is an update for the MC Chair Ian Gifford, M/A-COM, Inc.

  4. WG vs. Project Life Cycles = Project WORK via PAR date baseline or as a revision. = Project REWIEW via Project planning schedule review. = Project STOP via PAR date baseline or as a revision. Ian Gifford, M/A-COM, Inc.

  5. Marketing Plan Ian Gifford, M/A-COM, Inc.

  6. No WHAT WHO WHEN 1 Bluetooth SIGnal Newsletter: The schedule for future IEEE column inserts is on hold. Action Item: MC to advise on status. Gifford Still ongoing 2 802.15 website: displayed the new format (look and feel) for this site as well as next steps. Action Item: MC to advise on status. Gifford Waiting on MC input 3 Press kit: Action Item: MC to make sure that all marketing information is current and available as a press kit. Gifford Still ongoing 4 “An IEEE Guide: How to Find What You Need in the Bluetooth Specification”, by Thomas M. Siep, IEEE Press Siep/ Gifford 15Nov 2000 Outstanding Action Items Note: RED MEANS 6NOV00 EDIT Ian Gifford, M/A-COM, Inc.

  7. 5 “IEEE 802.15.1 Handbook, A Designer’s Companion”. This collateral is still in author/publisher review Action Item: Author’s to advise on manuscript & contract status. Gifford/Siep Mar 2001 6 Question: IEEE testing to ensure compatibility? Reply: No, but Bluetooth is licensing third party companies to conduct these tests. Question: What about putting the IEEE logo on products? Reply: In the past the IEEE's logo hasn't been allowed on products. Comment: Bluetooth testing also includes profiles which are above the MAC layer. Action Item: MC to investigate this further and clarify the question. Gifford Nov00 7 MC chair talked to the status on the WPAN trademark and URL effort IEEE has registered 802.15. Action Item: MC to submit protest to internic.com concerning the use of WPAN as a domain names by other concerns. Gifford Nov00 Outstanding Action Items (cont.) Ian Gifford, M/A-COM, Inc.

  8. 8 Action Item: MC to update templates and webpage with notices on use of the trademark of the term WPAN. Gifford Done 9 The new IEEE Wireless Standards Zone http://standards.ieee.org/wireless/index.html was profiled. The Doc Master is Markus Plessel, Standards Marketing Administrator, +1 732 562 3989, m.plessel@ieee.orgAction Item: Identify how to manage i.e., meaning “push” from 802.11/802.15 to this new IEEE-SA Web MARCOM Resource. Gifford Done 10 The Acting Chair suggests that the single Joint MC Session be merged and that the 802.15 MC Chair consider adding a second timeslot on Monday for 802.15 preparatory work. Action Item: MC to investigate this further. Kraemer Done Outstanding Action Items (cont.) Ian Gifford, M/A-COM, Inc.

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