“D” Internet Usage is Generation D? How digital Ernest Staats firstname.lastname@example.org MS Information Assurance, MCSE, CNA, CWNA, CCNA, Security+, I-Net+, Network+, Server+, A+ Resources available @ http://www.gcasda.org/tech/index.asp?id=118 Researched by Greg Brock & Ryan Helm
The Generation D (Digital) For the first time in history, children are more expert than their parents in relation with a core innovation in society. Through digital media, the Net [D] Generation will develop and disseminate their culture to the rest of society.1
The Generation D (Digital) “Young people are on the forefront of technology revolution… Youths are often the leading innovators”2
Communication is Changing • Nearly all young people have used a computer (98%) and gone online (96%) • In the US, 91% use email. • 94% of youth in the UK own cell phones.2 • Of the 300 million people in the US, 203 million use the Internet (as of Dec/05). • And about 130 million of them are youth (about 65%).
Living In the Digital World • 23% of parents have rules about what their kids can do on the computer.3 • In a typical day, just over half (54%) of all young people use a computer for recreation.3 • Nearly one-third (31%) of 8- to 18-year-olds have a computer in their bedroom, and one in five (20%) have an Internet connection there.3 • 74% of online teens use instant messaging. In comparison, 44% of online adults have used IM.7
D-Daily Life Online • About half of young people (48%) go online from home, 20% from school, and 16% from someplace else.3 • One in ten young people (13%) reports having a handheld device that connects to the Internet.3 • More than 70 percent of youth have accidentally come across pornography on the Web.4 • More than 11 million teens regularly view porn online.
Blogging A blog (web log) is, essentially, an online diary which anyone may read. It has been suggested that over 50% of internet bloggers are created and maintained by 13- to 19-year-olds.8 The most popular form of blogging is news blogs.9 Most news sites have blogs set up, allowing anyone to post their feelings on subjects reported on. Some of the news sites which offer this are FOX, CNN, ABC, MSNBC, Yahoo, CBS, and USA Today, among others.
Networking Sites • Myspace has twice the number of views Google gets a day, for a total of almost 13 million a day. To put that in perspective, that’s 4,475 views a second.5 • Myspace gets 150,000 new users a day, the vast majority of which (90%) are youth 14-24 years old.5
Information Gathering • 59% of youth said they consider the Web more "useful" than newspapers and 53% find it more useful than TV for receiving information.6 • 94% of online teens report using the Internet to research for school.7 • 71% say they relied mostly on Internet sources for the last big project they did for school.7
Important Statistics Top 10 things youth do on the internet 7
Youth Quotes • Marta: “Chatting is what I prefer to do with my computer; meeting people and talking to friends.” • Matt: “I use the internet for email, chatting, and tutorials.” • Bryan: “I use the internet for email, learning about computers, and downloading games (usually legal).”
Youth Security issues COPPA Children's Online Privacy Protection Act • The Rule applies to: • Operators of commercial websites or online services directed to children under 13 that collect personal information from children; • Operators of general audience sites that knowingly collect personal information from children under 13; and • Operators of general audience sites that have a separate children's area and that collect personal information from children.
Summary All of the youth were engaged in multiple of the below activities: • Creating • Thinking • Navigating • Experiencing • Connecting • Learning • Writing • Feeling To reach them you must be where they live: One must also consider their security.
Bibliography • Tapscott, The N’ Generation, 1998: 1-2. http://www.amazon.com/gp/product/0071347984/103-7584413-9423004?v=glance&n=283155 • World Youth Report 2005 http://www.un.org/esa/socdev/unyin/wyr05.htm • The Henry J. Kaiser Family Foundation Study, 3/05 • Kaiser Family Foundation http://www.kff.org/ • Numsum Myspace Stats www.numsum.com • Media Central “The Buzz” • http://www.pewinternet.org/pdfs/PIP_Teens_Report.pdf • The National Youth Agency www.nya.org.uk • The Search Agency http://www.thesearchagency.com/ResourceLibrary/search_engine_stat.aspx?sCatId=2