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A.J . “Alex” Avila PhD Candidate School of Journalism

Bienvenido a Miami y Más : Immigration Frames in English and Spanish Newspapers During the 2012 Florida Republican Primary. A.J . “Alex” Avila PhD Candidate School of Journalism. alexavila@utexas.edu • http://alexavila.wikispaces.com. Is Catering to Latino Voters a Joke?.

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A.J . “Alex” Avila PhD Candidate School of Journalism

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  1. Bienvenido a Miami y Más: Immigration Frames in English and Spanish Newspapers During the 2012 Florida Republican Primary A.J. “Alex” Avila PhD Candidate School of Journalism alexavila@utexas.edu • http://alexavila.wikispaces.com

  2. Is Catering to Latino Voters a Joke? alexavila@utexas.edu • http://alexavila.wikispaces.com

  3. Florida 2000 Election alexavila@utexas.edu • http://alexavila.wikispaces.com

  4. Florida’s Changing Latino Demographics • 1960 – 1980 • Political Exodus from Cuba • 1980 – present • Economic Exodus • Politics dominated by early political exodus with a strong, anti-Castro, right wing slant alexavila@utexas.edu • http://alexavila.wikispaces.com

  5. Florida’s Changing Latino Demographics • 1960 Florida had 2.2% of all mainland Puerto Ricans • 2000 Florida had 14.4% of all mainland Puerto Ricans • In 2003, Orlando became the 4th largest Puerto Rican city in the mainland (NY, Philadelphia, Chicago) alexavila@utexas.edu • http://alexavila.wikispaces.com

  6. Florida’s Fluid Latino Vote • This new makeup of Florida’s Latino population was hard to predict politically • By 2012, the Cuban vote in Florida no longer defined the overall Hispanic vote alexavila@utexas.edu • http://alexavila.wikispaces.com

  7. Florida Presidential Primary 2012 • Florida GOP moves its primary to Jan. 31 from March 6. • During the primary season, Florida is the fifth state after Iowa, New Hampshire, Nevada and South Carolina. • South Carolina the first state with a major African-American voting population. • Florida the first state with a major Latino voting population. alexavila@utexas.edu • http://alexavila.wikispaces.com

  8. Issues • Politically, S. Florida Cuban Americans leaned Republican • Age Gap • Cuban Exiles • Native Americans • Central Florida Puerto Ricans leaned Democrat • Newspaper’s tend to reflect the local mainstream • Ethnic papers reflect more alternative or minority views. alexavila@utexas.edu • http://alexavila.wikispaces.com

  9. Why a Framing Study? • Words Matter! • Who says what, how? • Illegal or Undocumented? • Framing helps to understand the power dynamics behind who is shaping the media alexavila@utexas.edu • http://alexavila.wikispaces.com

  10. Research Questions • RQ1: What are the identifiable immigration issue frames commonly used in news media? • RQ2: How do English-language news media use issue frames when discussing immigration? • RQ3: How do Spanish-language news media use issue frames when discussing immigration? alexavila@utexas.edu • http://alexavila.wikispaces.com

  11. Immigration Frames Found alexavila@utexas.edu • http://alexavila.wikispaces.com

  12. t-Test English Newspaper Frames • There was a significant difference in the scores for Miami Herald (M=15, SD=9.9) and Orlando Sentinel (M=5, SD=4.6); t(16)=2.7443, p=0.019. • With a significance level under the threshold (p<0.05) we reject the Null Hypothesis. alexavila@utexas.edu • http://alexavila.wikispaces.com

  13. t-Test Spanish Newspaper Frames • There was a significant difference in the scores for El Heraldo (M=12.2, SD= 10.8) and El Sentinel (M=3.7, SD=4.2); t(16)=2.224, p=0.049. • The low number of samples in Spanish Orlando, however, makes the reliability of this parametric test questionable. alexavila@utexas.edu • http://alexavila.wikispaces.com

  14. t-Test English v. Spanish Miami • There was not a statistically significant difference in the scores for the Miami Herald (M=15, SD= 9.9) and El Heraldo de Miami (M=12.2, SD=10.8); t(16)=2.1199, p=0.057. • There were differences but not statistically significant ones at of 0.05 threshold. alexavila@utexas.edu • http://alexavila.wikispaces.com

  15. t-Test English v. Spanish Orlando • There was not a statistically significant difference in the results for the sister publications in Orlando. • The e Orlando Sentinel (M=5, SD= 4.6) and El Sentinel de Orlando (M=3.7, SD=4.2); t(16)=0.6468, p=0.053. • Small sample of Orlando Spanish articles may have skewed parametric calculations. • You don’t need a parametric test to see something is going on here. alexavila@utexas.edu • http://alexavila.wikispaces.com

  16. What does this mean? • Obviously, different communities frame issues differently. • How the same news organization frames different Language communities remains a question. alexavila@utexas.edu • http://alexavila.wikispaces.com

  17. Thank You! A.J. “Alex” Avila PhD Candidate School of Journalism alexavila@utexas.edu • http://alexavila.wikispaces.com

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