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Markus Münkler Stephanie Bauer Marshall

Mobile Advertising Committee – Suggested Process & Logistics for 2009 Publication 2 April 2009. Markus Münkler Stephanie Bauer Marshall. Status after Las Vegas F2F meeting. One 2009 publication; target end of September 2009 Contribution phase closing end of April 2009

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Markus Münkler Stephanie Bauer Marshall

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  1. Mobile Advertising Committee – Suggested Process & Logistics for 2009 Publication 2 April 2009 Markus Münkler Stephanie Bauer Marshall

  2. Status after Las Vegas F2F meeting • One 2009 publication; target end of September 2009 • Contribution phase closing end of April 2009 • Priority areas discussed remain subject to contribution • Mobile application guidelines • XXL formats • 2-3 face-to-face editing meetings to lead us to publication • Early May in Duesseldorf, back to back with Amsterdam conference • 4 June in NYC with possible satellite meeting in London • Early September, back to back with MMF Berlin.

  3. NA, San Diego November EMEA, Berlin 1 September North America, NYC 2/3 June Milestone plan for 2009 work program M Committee all-hands F2F Sub-committee calls C April June December August October C M M M C C C C Publication (end September) Production (3 weeks) Final editing + committee digestion (3 weeks) M Public Review (6 weeks) Committee review and approval (4 weeks, mid July) Sub-committee editing and approval (6 weeks, mid June) M M Committee Drafting (closing end of April)

  4. F2F and call editing meetings M C C Contribution & preparation • Contributors make sure their inputs get copied to MMA. • MMA distributes all inputs received and most recent version of the mobile ad guidelines (“meeting pack”) to all Committee members minimum five working days in advance of editing meetings/calls. • Late input submissions may not be treated in the respective editing meeting. • Meeting minutes are distributed within one week after the meeting including a version containing all changes and amendments agreed during the meeting. Logistics & invitation • F2F (call) editing meeting dates and agenda are communicated with minimum six (four) weeks notice. • Meeting times accommodate EMEA and NA “stretched” working hours. Once APAC members participate regularly, night times will be suffered in turn. • Members are asked to volunteer hosting F2F meetings. MMA endeavours hosting meetings in their own premises or alongside MMA events where practical. • MMA/host facilitates in-meeting communication using voice conferencing. MMA facilitates electronic document sharing (e.g. webex, Google Apps).

  5. Immediate next steps • Agree milestone plan among sub-committee leadership team • Confirm specific dates for individual milestones • Communicate final milestone plan to wider committee a.s.a.p. • Contribution deadline end of April • F2F editing meeting dates • Emphasize full-day editing nature of meetings with slots for all sub-committees (not just programme update) • Agree hosting and communicate meeting logistics • May and June a.s.a.p. • September meeting by June at the latest

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