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BRANDING & COMMUNICATIONWORKSHOP

BRANDING & COMMUNICATIONWORKSHOP. # ACTGranteesTraining2018. # ACTFoundationGT2018. April 19, 2018. OUTLINE. BRAND REPRESENTATION BRANDING MEDIA RELATIONS SOCIAL MEDIA CONNECT WITH US. LOGO REPRESENTATION. Colours include Blue, Orange and Grey (shadow)

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BRANDING & COMMUNICATIONWORKSHOP

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  1. BRANDING & COMMUNICATIONWORKSHOP #ACTGranteesTraining2018 #ACTFoundationGT2018 April 19, 2018

  2. OUTLINE • BRAND REPRESENTATION • BRANDING • MEDIA RELATIONS • SOCIAL MEDIA • CONNECT WITH US

  3. LOGO REPRESENTATION • Colours include Blue, Orange and Grey (shadow) • Keywords: act, Aspire, Coronation, Trust, Foundation, Supported, By, access • Reflects best on white background • Includes a circle, 4 petals and 3 arrows • Includes the logo of our funder, Access bank

  4. Wrong Logo Representation

  5. Right Logo Representation

  6. Right Logo Representation

  7. IMPORTANCE OF BRANDING

  8. Ways to Improve Brand Visibility Positive partnerships Search Engine Optimization Reward schemes Creativity Consistency Collaboration Audience Knowledge & Insight

  9. MEDIA RELATIONS • Business inclined • Media touch point of funders • Good positioning platform • High youth engagement • Creative story telling • Most visited online Nigerian newspaper • Wide coverage • Media hub for other media platforms • POINTERS • Create and harness relationship with the media – traditional and new • Engage in courtesy visits • Select the media platforms that best resonates with your brand • Celebrate your media contacts • Make it a symbiotic relationship • Tech savvy platform • Youth centered • Popular media platform • Media touch point for social sector stakeholders • Very NGO friendly – can offer free coverage • Wide array of audience • Reputable media platform

  10. SOCIAL MEDIA TOOLS Mailchimp Google Alert Talkwalker HootSuite Canva Buffer Dropbox

  11. WHAT TO POST ON SOCIAL MEDIA News clippings and mentions Photos and Videos Infographics Call to action posts Images with powerful statistics UN observance days SDGs

  12. 10 Digital Media Do’s • Post consistently • Remember to tag collaborators, partners and influencers • Share all information with ACT Foundation • Keep your audience glued with compelling stories • Enhance your digital media activities with social media • Experiment with different times of the day to gauge audience interaction • Update your website and social media pages regularly • Endeavour to respond to mails or messages within 48 hours • Outsource communication if it becomes overwhelming • Look out for other people’s posts and be responsive • Ensure you monitor your media mentions • Endeavour to get your user engagement information

  13. CONNECT WITH US Actfoundation_ AspireCoronationTrustFoundation WWW.ACTRUSTFOUNDATION.ORG

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