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AS Leisure Studies

AS Leisure Studies. Unit 2 – A People Business. Starter. Why is good customer service so important for a leisure organisation? Increased sales More customers Better public image An edge over the competition Happier and more efficient work force Satisfied customers

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AS Leisure Studies

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  1. AS Leisure Studies Unit 2 – A People Business

  2. Starter • Why is good customer service so important for a leisure organisation? • Increased sales • More customers • Better public image • An edge over the competition • Happier and more efficient work force • Satisfied customers • Customer loyalty and repeat business

  3. The Big Picture

  4. Objectives • Customers provide the revenue required for an organisation to continue operating or, in the case of not for profit organisations, to justify its existence. • You need to understand a number of commercial benefits that customers provide for, and encourage in, a leisure organisation.

  5. True or false?

  6. Why is customer service so important?

  7. Activity • There are seven key benefits of good customer service. These are: • Increased sales • More customers • Better public image • An edge over the competition • Happier and more efficient work force • Satisfied customers • Customer loyalty and repeat business • Using Collins Advanced Vocational Leisure and Recreation - Textbook - p316-329 produce research notes about each of the above

  8. Review • Identify three things you have learned today • Identify questions you have • Identify 1 thing you already knew

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