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The Importance of Customer Service in Leisure Organizations

Good customer service is vital for leisure organizations, driving increased sales, attracting more customers, and enhancing public image. It provides a competitive edge, fosters employee satisfaction, and builds customer loyalty. Understanding these benefits is essential for sustaining operations and ensuring long-term success in the leisure sector. This resource outlines seven key advantages of excellent customer service and emphasizes the need for leisure providers to cultivate meaningful customer relationships to justify their existence and thrive in a competitive market.

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The Importance of Customer Service in Leisure Organizations

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  1. AS Leisure Studies Unit 2 – A People Business

  2. Starter • Why is good customer service so important for a leisure organisation? • Increased sales • More customers • Better public image • An edge over the competition • Happier and more efficient work force • Satisfied customers • Customer loyalty and repeat business

  3. The Big Picture

  4. Objectives • Customers provide the revenue required for an organisation to continue operating or, in the case of not for profit organisations, to justify its existence. • You need to understand a number of commercial benefits that customers provide for, and encourage in, a leisure organisation.

  5. True or false?

  6. Why is customer service so important?

  7. Activity • There are seven key benefits of good customer service. These are: • Increased sales • More customers • Better public image • An edge over the competition • Happier and more efficient work force • Satisfied customers • Customer loyalty and repeat business • Using Collins Advanced Vocational Leisure and Recreation - Textbook - p316-329 produce research notes about each of the above

  8. Review • Identify three things you have learned today • Identify questions you have • Identify 1 thing you already knew

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