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Zero Cost Marketing Ideas

You run a startup and marketing budgets are hard to come by, here are some ideas that can be of help. A few techniques mentioned here will appeal to larger companies too. <br><br>More here https://www.damansoni.com/post/15-zero-cost-marketing-strategies-to-bring-in-new-users

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Zero Cost Marketing Ideas

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  1. ZERO COST MARKETING IDEAS @damansoni

  2. SEO - Get Backlinks from partners. Write a great testimonial for your vendors and request them to link back to you site - Generate content on company blog. Invest time in writing quality content for you blog. Split the work load across various teams.

  3. WEBINARS Make the topic appealing to the audience and you will attract huge interest. Brainstorm topics, plan the webinar, and spread the word using social media and you email lists.

  4. REFERRAL Create a robust referral program for your company. Thinks about not only incentivizing the referrer but also the referee. Take inspiration from companies which have built great referral programs

  5. EMAIL LISTS Always keep building your email lists. Use tools to harvest addresses. Use email marketing to boost sales, generate leads, strengthen relationships, increase website traffic and build brand loyalty.

  6. TALK TO CUSTOMERS Founders and business heads should try and talk to at least 3-5 customers in a week. Understand the users better, address their problems and make them feel special. This will help drive word of mouth too. Publish customer stories and solutions.

  7. BLOG Build a powerful content engine that talks to your target audience. Blogging and content creation is an integral part of marketing today. Leverage text, video, info-graphics and edgy content to engage your audience.

  8. GET IN TOUCH WITH YOUR INFLUENCER PALS Know any great influencer for you niche well? Find out mutually beneficial projects wherein the influencer can use your product and you can leverage his audience.

  9. GENERATE WOM Use your product differentiation to generate Word of mouth on social media communication channels. Create a wow factor in your product and encourage users to share their experience.

  10. ORGANIZE MEETUPS Organize meets in various forms between your power users, influencers, target users. Be generous with sharing your insights and knowledge. Write about these meetups and tag the attendees to that they can spread the word too

  11. FREEBIES THAT DON'T COST YOU MUCH Everybody loves a freebie. Offer a free gift such as an eBook, report, free service for your visitors when they sign up for your mailings or at the end of a webinar.

  12. TESTIMONIALS Request for testimonials from your power users. Share them on your website, blogs and social media. Tag the users and thank them publicly. Testimonials also serve as social proof for your website.

  13. EMPLOYEE EMAIL SIGNATURES Launched a new product or feature? Create an email signature for all employees so that any partner, existing customer or vendor gets to know about it

  14. Nothing is zero cost. There's product development, tech bandwidth and key management time required for more of these idea. But then lack of money doesn't mean that the marketing efforts should stop.

  15. @damansoni GOOD LUCK have more ideas? ... share in comments

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