Strategic Retention Management Presented by: Dr. Jim Black President & CEO SEM Works
Agenda • Aligning Retention Resources and Goals • Leveraging Performance Measures • Maximizing Retention Opportunities
Retention Cost/ Benefit Aligning Retention Resources with Goals 70 % Session 1
Session ID 1251 Student Retention Perspectives Academic Perspective Administrative Perspective Learner Perspective Open your mind to new ideas… Net revenue and public perception Teaching and student learning Student experience and desired outcomes
Revenue Calculations • Tuition and fees (% in-state vs. out-of-state—if applicable) • State appropriation (if applicable) • Room and board (% living on-campus vs. off-campus—if applicable) • Estimated auxiliary revenue (average per student revenue) • Subtract institutional aid (average per student expenditures) • Compounded by years retained (year-by-year revenue per student using actual retention rates vs. retention goals)
Cost Calculations • Aggregate operating costs for retention-related services and programs • Individual retention initiative operating costs for retention-related services and programs • Aggregate human resources devoted to retention-related services and programs (% of time invested X by staff salary and benefits) • Individual retention initiative human resources devoted to retention-related services and programs (% of time invested X by staff salary and benefits)
Non-Financial Benefits • Student success and completion • Congruence with the institution’s mission • Federal, state, and board reporting optics • Rankings • Institutional image and reputation • Alumni loyalty and future contributions
Leveraging Performance Measures Session 2
Expectations vs Reality • Attrition Causation • Student Satisfaction • Student Engagement • Service Impact Current Student Flow • Persistence Rates • Progression Rates • Academic Performance • Success/At-Risk Profiles • Course Supply/Demand • The “Swirl” Factor • Graduation (time to/on time) Outcomes/ Affinity • Graduation Rates • Learner Objectives Met • Relevant Employment • Further Education • Institutional Loyalty Student Experience
Top 10 Retention Research Questions How do the profiles of ‘early leavers’ compare to those that persist and progress in relation to common ‘at-risk’ factors? Was your institution the first choice, second choice, or lower of ‘successful’ versus ‘unsuccessful’ student segments? What factors are barriers/motivators to enrolling and persisting among ‘successful’ versus ‘unsuccessful’ student segments (e.g., course availability, financial)?
Top 10 Retention Research Questions What are the first-year courses in which the majority of new students enroll (e.g., common first-year foundation courses, pre-requisites)? What are the first year “Killer” courses that experience high attrition and failure rates (e.g., history, algebra)? What are the critical points for intervention in the student lifecycle at which students are most at risk of leaving (e.g., first six weeks, mid-term to last day of classes, term 1 to 2 transition)? At what point in the student lifecycle are students identified as ‘at-risk’ (e.g., classified as probationary/conditional status, sent communications, referred to an advisor)?
Top 10 Retention Research Questions What are the attrition causation factors for those who leave in good academic standing? What is the cost of a lost student? How effective are the retention strategies currently in place (e.g., ROI of resources invested in pre-entry testing, transition programs, advising, financial aid packaging, academic recovery programs)?
The Student Lifecycle Construct Future Students Current Students Former Students Progression to Student Goals Student Success, Student Engagement, Persistence, Progression Student Success, Student Engagement, Persistence, Progression Transition, Goal Attainment, Loyalty Inquiry Generation Admit Conversion Inquiry App Alum 2nd Year Admit Enrolled 1st Year 4th Year 3rd Year Graduate Application Completion Initial Enrollment Transition Student Success, Student Engagement, Persistence, Progression Student Success, Student Engagement, Completion Loyalty, Employment, Advanced Education, Lifelong Learning
Maximizing Retention Opportunities Session 3
2 1 3 4 Integrated Retention • Creating a student success culture • Early, proactive interventions • Customized success strategies aligned with attrition causation • Protracted interventions
Integrated Student Success Model • One-stop Services • No-stop Services • Any Stop Services • Testing and Course Placement • Frontloaded Advising for Program Fit • Peer Mentoring • Academic Plan • Orientation and Transition Enrolment Services Holistic Advising Student Success Model • FYE Course • Extended Orientation • Learning Communities • Student Engagement • Academic Recovery Program • Risk Assessment • Student Success Plan • Early Intervention • Peer Mentoring • Peer Tutoring • Supplemental Instruction Academic Supports FYE Non-Academic Supports • Disability Services • Co-op and Career Services • Counselling Services • Wellness Services
Early Intervention • Front loaded • Referrals • Assessment instrument • Systems • Analytics
Faculty Lead Mentor Student Mentor Student Mentor Student Mentor Student Mentor Student Mentor Mentees
Faculty Lead Mentor Alumni Mentor Alumni Mentor Alumni Mentor Alumni Mentor Alumni Mentor Mentees
Current Student Communications Deadlines, support services, service tutorials, degree completion Missed deadlines, early interventions, policy implications Proactive Transactional Reactive Transactional Student Communications Delivering on the institution’s promise Loyalty Building Awareness of services offered, service hours, service benefits Support Service Engagement Individual needs and service and learning preferences Relationship Management
High Impact Interventions • Pre-enrollment orientation • Mandated course placement based on test scores • Academic advising center • Differentiated advising • Early warning system • FYE Course (credit) • Supplemental Instruction • Tutoring program • Comprehensive learning assistance • Required remedial/developmental coursework
Q&A Contact me at firstname.lastname@example.org