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TYPES OF DISPLAY ADS

TYPES OF DISPLAY ADS. Standard IAB Universal Package Ad Sizes. *IMU stands for Interactive Marketing Units, these banner sizes are measured in pixels. Standard IAB Universal Package Ad Sizes. Can you tell which ad is which?. Standard IAB Universal Package Ad Sizes. Wide Skyscraper

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TYPES OF DISPLAY ADS

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  1. TYPES OF DISPLAY ADS

  2. Standard IAB Universal Package Ad Sizes *IMU stands for Interactive Marketing Units, these banner sizes are measured in pixels

  3. Standard IAB Universal Package Ad Sizes Can you tell which ad is which?

  4. Standard IAB Universal Package Ad Sizes Wide Skyscraper (160x600) How did you do? Medium Rectangle (300x250) Rectangle (180x150) Leaderboard (728x90)

  5. Other Banner Ad Sizes **Bid4Spots will allow advertisers to upload banners in any of these and the four IAB Universal Package ad sizes

  6. Other Banner Ad Sizes ? Can you guess these ad sizes? ? ? ? ?

  7. Other Banner Ad Sizes Square Button (125x125) Button 1 (120x90) How did you do? Skyscraper (120x600) Half Page Ad (300x600) Square Pop-Up (250x250)

  8. Quick Way to Tell Size of Static Ads • A quick way to tell the size of a static ad on any webpage is to: • Right click on the ad • Go to Properties • The dimensions will be listed • (This will not work for ads that are not static)

  9. Other Types of Ads – Rich Media • Expand Ads • Pop-Ups & Pop-Unders • Text Ads • Contextual Ads • Wallpaper • Skins/Margin Ads • Fold Over/Peel-Back Ads • Interstitial/Commercial Break • Introstitial/Prestitial/Gateway • Floating Ads • Video Ads • In-Stream/Linear Video Ads • Overlay Ads • In-Banner/In-Text Video Ads • Webisodes

  10. Other Types of Ads – Rich Media • Expand Ads  Ads that expand with user interaction (i.e. when you roll over the ad, it expands to show more information)

  11. Other Types of Ads – Rich Media • Pop-Ups & Pop-Unders  Ads that pop up above a webpage or under the page (separate window)

  12. Other Types of Ads – Rich Media • Text Ads  A type of online ad that contains words rather than an images. When viewed on a search results page such as Google, a Google AdWords text ad consists of a headline, two lines of text, and a display URL. A text ad can be found in both search results and contextual or content pages. • Contextual Ads  Ads served based on words on • the page

  13. Other Types of Ads – Rich Media • Wallpaper  Background images on webpages, branding statement • Skins/Margin Ads  • Skins are ads that appear on both sides of a webpage • Margin ads appear on one side of a webpage

  14. Other Types of Ads – Rich Media • Fold Over/Peel-Back Ads  Ad revealed in the corner of the webpage (interaction with the ad in the top corner will cause the top corner of the page to peel back to reveal the full ad)

  15. Other Types of Ads – Rich Media • Interstitial/Commercial Break  Ad that is during the transition between two webpages (i.e. when you go from the homepage to a section) • Introstitial/Prestitial/Gateway Ad that appears before the user enters the site (taken to ad when you type in the homepage URL)

  16. Other Types of Ads – Rich Media • Floating Ads  Ads that appear to “float” over the webpage (up for a certain amount of time, then closes automatically, does typically come with close button)

  17. Other Types of Ads – Rich Media Video Ads • In-Stream/Linear Video Ads  The ad is presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program • Overlay Ads/Non-Linear  The ad runs concurrently with the video content so the users see the ad while viewing the content. Non-linear video ads can be delivered as text, graphical ads, or as video overlays. Common non-linear video ad formats include: • Overlays which are shown directly over the content video itself. Note that an overlay ad can also be delivered over a linear ad experience as well, generally prompting the user to interact with the ad when the user moves the mouse over the ad • Product placements which are ads placed within the video content itself. • In-Banner/In-Text Video Ads  Ads delivered from highlighted words and phrases within the text of web content. The ads are user- activated and delivered only when a user chooses to move their mouse over a relevant word or phrase. • Webisodes short video programs (usually 10 min or less)

  18. Sources • http://www.iab.net/ • http://www.laredogroup.com/

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