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Bikes for Tykes is dedicated to providing high-quality dirt bikes designed for children, encouraging a love for adventure and outdoor activity. Founded by a family passionate about cycling, we offer an engaging in-store and online presence. Our innovative marketing strategies, including coupons, charity rides, and social media outreach, aim to create a community of young riders and their families. Utilizing advanced CRM systems, we manage customer relationships effectively, ensuring personalized service and fostering long-term connections with our clients.
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Bikes for tykes A dirt bike company with a focus on kids
Faces of the Company Chantelmckee Audrey reitsma Dyanstrausheim cto cfo ceo
Company background Family Beginnings In-store presence Online presence Our goal as a company
Marketing strategies • Coupons • Drawings • Freebies • Charity rides • Social Media • Email • Search engine • Video Tour • Media Storefront online
E-commerce revenue models Sales revenue Advertising revenue
Erp versus crm Bikes for tykes
CRM System Why CRM? Company: Sugar CRM Edition: Sugar Enterprise
How we will use crm Advertising and Marketing Mobile CRm Sales Forecasting & Reporting CRM can grow with us
Company Website Search…
Web 2.0 technologies Bikes for tykes
Atendy • Creates an event page online • Can easily manage events online • Used for safety training events • Can view attendees • Allows parents to network • Easy to manage payments • https://www.atendy.com/
QuoteBase • Gives Customers quotes for: • Dirt Bikes • Bike Products • Events http://www.futuresimple.com/quotes
Flickr • Social media creation • Allows employees to capture and edit photos • Can be sent to all attendees http://www.flickr.com/
Posterous Spaces • Can post updates about our business • Customers access for comments/questions • We control who sees what https://posterous.com/
references • Dirt Riders. (2012). Mini Bikes. Retrieved from http://gear.dirtrider.com/motorcycles/minis.html • Go 2 Web 20. (2012). Web Applications Index. Retrieved from http://www.go2web20.net/. • Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education • Leishman, R. (Artist). Vector of a Cartoon Boy Riding a Dirt Bike [Clip art]. Retrieved November 26, 2012, from: http://vecto.rs/design/vector-of-a-cartoon-boy-riding-a-dirt-bike-outlined-coloring-page-by-ron-leishman-19939 • Partho, Gaea News Network. (2009). Sugar CRM Software: Review. Retrieved October 29, 2012 from: http://tech.gaeatimes.com/index.php/archive/sugar-crm-software-review/ • SugarCRM. (2012). Retrieved from http://www.sugarcrm.com/.