Bikes for tykes

1. Bikes for tykes Chantel McKee Audrey Reitsma DyanStrausheim

2. Bikes for Tykes • Our dirt biking company was created when one of the owner’s was trying to find a dirt bike for their younger sibling (who is also interested in learning to dirt bike), but could not find something that was small enough or a place that was safe enough for child to learn how to ride. • The name of our company is Bikes For Tykes because it is a dirt biking company specifically for younger children.

3. Roles • CEO-Audrey Reitsma • CFO-Dyan Strausheim • CTO-Chantel McKee

4. Products and Services:In-store Operations • Our company provides dirt biking classes, as well as safety classes that the children are required to attend. We also recommend that the parents attend, so that they feel comfortable with the process. • We have three different tracks; beginner track, intermediate track, and the fast track. The fast track is only to be used by children that we and the parents believe are ready to race.

5. Products and Services:Online Operations • Our online operations will list the services that we provide, which include: • -hosting birthday parties • -classes/times available • - Ability to sign up for classes online • And the products that we sell, which can be bought in- store or online: • -Accessories (helmets, outfits, stickers, shirts…etc) • -Brand-named bikes (Yamaha, Suzuki, Kawasaki, KTM,Honda) • -themed bikes • -Top of the line safety equipment • -Parts for bikes

6. Customer Demographics • Our Dirt Biking Company is specifically focused on children who are interested in learning to dirt bike. • We also want to target the parents of the children who are interested in dirt biking to ensure that they are leaving their children in good hands. • The online customers would be the parents who are accessing the website. • The storefront customers would include the children and parents, but the children would be the greater focus.

7. Marketing Strategies • Storefront • Coupons for gear with purchase of farmers market yogurt • Yearly drawings for a free dirt bike • Monthly drawings for a free shirt • Free sticker with every purchase • Online • Facebook, instagram, or twitter account • Email Account • Search engine for site • Videos • Video tour of the tracks • Media • Music playing • Games tab for kids • Picture slideshow of birthday parties and training

8. CRM SYSTEM • Vendor/Company: SugarCRM • System Edition: Sugar Enterprise • Why CRM?: • We are a new company and need to build a strong relationship with our new customers • We need to build up a customer a base quickly to start making profit • CRM will help us incorporate many necessities; Marketing, customer service, mobile capabilities, e-mail/communication management, and sales management. • CRM is more valuable than ERP at this point because we are still a small business that needs to grow more than anything else.

9. CRM Details • What CRM Does • The Sugar Enterprise (SE) package is designed to be easy to use for companies of all sizes. The package will allow employees to access pertinent company information easily, providing an outlet for collaboration. SE will provide extensive administration support.

10. Features of SUGArcrm Sales, Marketing, and Customer Service Automation: This feature allows managers to advertise in unique ways including; marketing via e-mail, newsletters, and campaigns. Managers are also able to deal with incidents easily. Mobile CRM: This feature allows for syncing with many different devices; BlackBerry, iPad, and iPhone. Enterprise-Class Functionality: This feature is aimed at supporting customers via queries, self-service portals, and database software compatbilities. Social CRM and Collaboration: Offers many integrations, cloud connections to popular social mediums, and plug-ins for popular software. Support from the SugarCRM Team: Automatic updates and upgrades, unlimited online and email support service, fast response times, and even mobile support. Advanced Features: The ability to forecast sales, acquire quotes, generate contracts, complete reporting, and creating a product catalog. Global CRM: Support for using 22 different languages and different currencies. This makes CRM flexible to unique business needs. Administration: Applications that allow for easy configuration and customization, high levels of security, quality control for data, workflow automation, and management tools. Cloud Deployment Options: On-site installation, partners of SugarCRM will host for you, Sugar On-Demand, and Public Cloud Capabilities. Sugar On-Demand Specifics: 60 GB of storage, 2 sandboxes, daily backups provide security and make customer data available via secure downloading. A La Carte: Offers shorter response times and extended hours for technical difficulties, additional storage, additional sandboxes, an assigned tech support rep, and developer support.

11. WHO USES SUGARCRM • Manufacturing companies • Universities and other schools • Call Centers • Electronic tolling companies • Telecommunication companies • Multi-Service companies • Networking companies • Law offices • Entertainment/Media companies • Insurance companies • Real Estate • Utilities • Shipping and Transport

12. WHAT DO USERS RAVE ABOUT? • The ability to consolidate multiple software programs into one comprehensive software platform • The amount of customization available and the flexibility that allows for incorporating SugarCRM with an already established IT infrastructure • The benefits that come from the ease of communication available among offices and departments • The level of familiarity a user gains by using plug-ins to maintain a comfortable interface • The availability of mobile capabilities

13. How we plan to use SugarCRM • We plan to use it to build a strong relationship with our new customers • We will use it to build up a customer a base quickly to start making profit • CRM will help us incorporate many necessities; Marketing, customer service, mobile capabilities, e-mail/communication management, and sales management. • We will use it to build our IT infrastructure around this platform • We will be efficient in using the mobile capabilities offered to us to stay in touch when traveling or in separate locations • We will use SugarCRM for sales forecasting and reporting, enabling us to analyze more accurately and easily • Once we are large enough to expand our business abroad we will use the global capabilities of differing languages and currencies

14. THE COST OF SUGARCRM • We chose the Sugar Enterprise package which has a cost of $60 per user, per month, billed annually. • Optional Upgrades • Secure daily back-up recovery: $3,600/Year • On-Demand disk space (storage) : $3,000/Year • Sugar Mobile Plus: $120/user per year • Total with all optional upgrades • $6,600 annually

15. PROS • The program is affordable and easy to customize. • Different tools and upgrades can be added • Accessible through several devices • Security and access controls • Provided in a variety of different languages • Sales, marketing, and customer management tools that have a wide range of uses with different industries.

16. CONS • Is not easy to use in large businesses • The pipelines, forecasts and reporting are not up to the standards. • The free trial focuses more on leads than user experience, which can impact the consumers opinion about whether or not the product will be useful to their company. • The open source software has not been fully accepted by business application specialists yet.

17. E-Commerce revenue models • Model 1: Advertising Revenue Model • How we will use it: We will use the advertising revenue model in our business by exposing our products and services to a large audience of visitors. Visitors will be able to view everything about our business, from news to videos and even offer opinions about our services through our website. In turn, this will help us gain a solid web-based clientele, as well as possibly bring in more store-based customers. • Model 2: Sales Revenue Model • How we will use it: We will use the sales revenue model by offering and selling a large variety of dirt bike products, information, and services to our customers.

18. Web 2.0 technologies • ATENDY • FEATURES Used for creating an event page online which is used for attendees to network with one another, purchase tickets, create a mobile app, view demographic information on guests, send mass e-mails to attendees, track payments, and on the day event use the page for check-in/registration. • USE We will use this technology for our safety training events. It will enable us to easily view the ages signed up for the event, allow parents to network with one another and sign up for the same event, and make it much easier for us to manage payments and make event details available to all interested. • URL: https://www.atendy.com/ • QUOTEBASE • FEATURES Creation of quotes in a short amount of time, team collaboration on quote creation, ability to enter information and have a professional PDF created out of that information, multiple currencies, storage for completed quotes, feature of adding your own logo to finished quote PDF’s. • USE We will use this technology for creating quotes for both birthday parties and customized bikes. There will be many options available for both of these services and need an easy way to compute the options into specific prices. We want a product that is professional and sleek, this technology will produce that for us. • URL: http://www.futuresimple.com/quotes/

19. Web 2.0 technologies • MASHER • FEATURES This technology allows users to use any combination of photo, music, and video clips, to create one media creation. The site has a database available to users with a large amount of video clips, a provided online studio to edit or add words, and the capability to post to social sites or send the video via e-mail. • USE We will use this technology to create sentimental videos from birthday parties celebrated at our track. We will have employees capturing the party with both photo and video to create a professional keepsake for the family. We will then be able to send the video out to all attendees through e-mail and our social media accounts. • URL: http://www.masher.com/ • POSTEROUS SPACES • FEATURES This technology allows users to post to their own online website/blog via their e-mail. There are personal, business, and family accounts. The website offers many examples and real user pages to view. For businesses there is the ability to customize the website to the brand, and even attain a unique domain. Customers will receive updates directly to their email, and users can post through email, the web, or the app. The technology is boasted to be more safe than other social outlets. • USE We will use Posterous Spaces to attain a social medium that is more professional. We will be able to design the website to reflect our logo colors and style, and employees can update from any location using the mobile capabilities. We will be able to build on customer relationship by updating them with our posts through email once they have signed up. • URL: https://posterous.com/

20. References • Dirt Riders. (2012). Mini Bikes. Retrieved from http://gear.dirtrider.com/motorcycles/minis.html • Go 2 Web 20. (2012). Web Applications Index. Retrieved from http://www.go2web20.net/. • Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education • Partho, Gaea News Network. (2009). Sugar CRM Software: Review. Retrieved October 29, 2012 from: http://tech.gaeatimes.com/index.php/archive/sugar-crm-software-review/ • SugarCRM. (2012). Retrieved from http://www.sugarcrm.com/.