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Partner Marketing Community Event

Partner Marketing Community Event. Dec 10 th 2009. Agenda. Purpose of Today. We need your Input & Feedback. Enjoy. Chance to Win!. Quiz Ideas Questions. Chance to Win!. Quiz Ideas Questions Great Prizes. Richard Moore – ‘BMO Lead’. FY10 BMO Organisation. FY10 BMO Organisation.

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Partner Marketing Community Event

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  1. Partner Marketing Community Event • Dec 10th 2009

  2. Agenda

  3. Purpose of Today

  4. We need your Input & Feedback

  5. Enjoy

  6. Chance to Win! • Quiz • Ideas • Questions

  7. Chance to Win! • Quiz • Ideas • Questions • Great Prizes

  8. Richard Moore – ‘BMO Lead’

  9. FY10 BMO Organisation

  10. FY10 BMO Organisation

  11. Customer & Partner Overlay LARs 7 Partners Solutions Partners 34 Partners Custom Developers + ISV‘s 300 Partners • Enterprise, PS, Corporate Account • >250 PC‘s • Ent / PS = 53, Corp / PS = 230 Distribution 4 Partners Telemanaged Partners 300 Partners • Mid Market • 25 – 250 PC‘s • 8500 Businesses • SmallBiz • 1 – 25 PC‘s • 220k Businesses Unmanaged Partners 600 Partners

  12. FY10 Sales Org Chart

  13. Solutions Partner Org Chart

  14. OEM + SMB&D Business 100 100 100

  15. Partner MarketingConor Wickham Partner Marketing Manager Microsoft Ireland

  16. The Vision • Microsoft Partners will be world class at reaching their target customers and communicating compelling value propositions • Microsoft Partners will be supported with the best resources and marketing tools. • Success • Sales Leads • Revenue($)

  17. TPM Strategy

  18. Partner Marketing Customers Microsoft Partners Partner Marketing Lead (Conor Wickham) Depth Customer Marketing (Sinead O’Grada) (>250 PC’s) Breadth Customer Marketing (Declan Faller) (25-250 PC’s) Unmanaged Customer Marketing (Pamela Foley)

  19. Messaging By Customer Segment

  20. Partner Templates

  21. Advertising Campaign • MS Ireland investing $1M+ in helping make your market for Microsoft solutions. • Campaign launch start of November 2009 • Across print in all major publications relevant to IT audience, e.g. B&F, Irish Times innovation magazine, E-Thurs, ComputerScope, Irish Computer etc… • Across online with rich media ads designed to appeal to IT audience e.g. Silicon Republic, Technet, MSN etc.. • Drive traffic to local website • opportunity for partners to publicise joint MS/Partner events/offers etc..

  22. Server Virtualization

  23. Partner Email Templates

  24. ‘Because Its Everybody’s Business’ Global Ad Campaign Update

  25. Print Ads – monthly schedule

  26. Online Ads - schedule

  27. MPN Portal • Marketing materials • e-mail templates, event invites, web banners, keywords, call scripts, sales tools etc • Customisable by Partner with logos, messaging, call to action. • Digital Marketing Resources and tools Webinars, SEO

  28. Partner Marketing Challenges • Need ideas on how to market my solutions • Marketing often reactive, follow up challenges • I don’t have the resources! • Need to use different external agencies • Varied return on marketing investment

  29. Partner Marketing Bureau • Database • Video Production • Case Study creation • Consultancy • event management • SEO • Telemarketing Benefits Single point of contact Access to full, integrated range of marketing services Campaign managed by Project Manager Knowledge of Microsoft – time to market Attractive pricing Use MS Club funds

  30. Communication with You • Quarterly Event, in Microsoft • Update on campaigns, feedback • Special Features, speakers, Learning • X 2 per Quarter and as needed • Focus on supporting implementing marketing • Specific campaigns, programs • Partner Newsletter, monthly • MPN • Partner Community Event

  31. Our Expectations Success Measured by # Leads & Revenue Generated

  32. Next 60 Day Asks • Start to Plan Marketing activities for Q1 (Jan-Mar) • Specific goals, measureable • Identify opportunities to use Marketing Bureau • Contact: Shoshanna Hayden • Make Marketing part of the Partner Business Plans and COS • Use The Microsoft Resources • MPN Portal partner.microsoft.com • Use Microsoft facilities – Envisioning Centre, Rooms • People

  33. Useful Resources Microsoft Partner Program Worldwide Partner Marketing Center Home Microsoft Partner Program Web pages Digital Marketing content: Webinar Services for Microsoft Partners Social Marketing Marketing in the Digital Age/Web Promotion Webinar Series: Secrets to Generating Targeted Leads Practical Search Engine Training Course Recommended Reading : Online Marketing Guide Social Media Playbook Web Analytics: Making Sense of Website Metrics Social Marketing Analytics Guide (Web Metrics and SEO White Paper) Campaign Templates and Resources All up campaign page Specific Business Value Campaign Assets Upgrade your Desktop Virtualization & Management Office No Better Time Communications & Collaboration Business Server Small and Midsize Business Value Campaign Environmental Sustainability The New Efficiency Campaign Overview The New Efficiency Launch Event-in-a-Box

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