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Brampton Economic Partnership

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Brampton Economic Partnership. Research Project – Implications. Brampton Economic Action Plan. Enhancing Brampton’s Role as 21 st Century Market Town Improving the Brampton Area Experience Relationship Between Town and Rural Area Sustaining New and Existing Businesses

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Brampton Economic Partnership

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  1. Brampton Economic Partnership Research Project – Implications

  2. Brampton Economic Action Plan • Enhancing Brampton’s Role as 21st Century Market Town • Improving the Brampton Area Experience • Relationship Between Town and Rural Area • Sustaining New and Existing Businesses • Making Things Happen

  3. Greater Brampton - Key Facts • 21,540 Residents • 8,475 Households • 2,420 individuals on benefits, 255 jobseekers • 9,600 in work, ~20% work mainly at home • 40% of commuters travel to Carlisle • 44% of businesses are in agriculture

  4. Enhancing Brampton’s role as a 21st century market town • Brampton is a ‘hub’ for essential services such as doctors, school and public transport. • Brampton has the largest number of band A and B housing. • Large number of professional and managerial workers within Brampton. • Large number of people who live in Brampton commute to work in Carlisle.

  5. Improving the Brampton Experience • Retail, hotels & catering are considerable larger within Brampton • How can these services be expanded? • Would advertising in the Greater Brampton area draw those people in who would otherwise be inclined to use these services in Carlisle?

  6. Relationship between town and rural area • Supply chainsRetail survey indicated that a direct link between Brampton shops and the agriculture sector does not appear • How can a better link between the Greater Brampton area and Brampton be established? • Agricultural supply chain research

  7. Sustaining new and existing businesses • Self employed: ~2200 people 18% of the population of Greater Brampton. • How can these small businesses be protected within an economic uncertain time. • Innovation for the future- identifying and developing business opportunities

  8. Action for Market Towns • Consumer Awareness • Infrastructure • Skills • Business Development

  9. Implications – Consumer Awareness • Consumer Awareness Initiatives We classify consumer awareness as advertising and branding of the town. Retain and expand consumer awareness of the town in the area; advertisement of Brampton • Links to Business Development and Infrastructure • business improvement consultants • ability to utilize the internet as lead to new markets

  10. Implications – Infrastructure • Schemes that improve the town physically by appearance or improved roads and housing. • Affordable housing for rural communities • High speed broadband for the rural areas • Links with Rural Areas How can the infrastructure be improved for the rural residents within the Greater Brampton area.

  11. Implications – Skills • Encourage the advancement of the skills of local people or help them find employment. • Skill builders - getting young people involved in local trades and future employment within the area • Job search – ‘job centre’ out reach program to help local people find employment within the area

  12. Implications – Business Development • Helping existing businesses or support start up business, funding, office space, business advice and connections. • Business centre – incubation units • Community ownership of local shop/pub • Rural economy scheme – consultations for rural shops to improve business practice

  13. Implications – Business Support • Changing Government Support • Tax and Regulatory Changes • Major Input By Business People • Key Role for Local Enterprise Partnership • Tourism Support Through Local Businesses • Special Support for Technology Businesses • Business Link: web and call centre focus

  14. Implications - Agriculture • Major Industry for Brampton • Farm Diversification • Renewable Energy • Tourism • Unused Farm Buildings • Strengthening links between farming and retail business. • Innovation- ‘identifying and developing business opportunities’

  15. Construction and Housing • Construction • 130 VAT Registered Businesses • 1250 Employees • Neighbourhood Planning • Right to Build • Affordable Housing • Housing Benefit Changes

  16. Coalition Government Proposals • Reduced Funding, NWDA Abolished by 2012 • Cumbria LEP to be formed by April 2011 • Regional Growth Fund established • Rural Development Programme continues • Green Funding strengthened • Major Changes to Business Support • Superfast Broadband – Cumbria pilot

  17. Implications - Action • Re-title Action Plan ‘Strengthening Brampton’ • Importance of Self Reliance • Strengthen Partnership work • Prepare programme for Agriculture • Strengthen links with other agencies

  18. Conclusion • What do you want to choose to do? • What are you capable of working on?

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