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Understanding Blogs: Origins, Purpose, and Benefits for Your Business

Discover what a blog is, its origins, and how it can benefit your business. A blog, short for "Web Log," is an online journal maintained by individuals or organizations, featuring regular content updates like commentary, descriptions, and media. First coined in 1999, blogs can help increase your visibility and attract clients without the costs of a website. We'll explore the importance of blogging for prospecting, how to optimize your blog, and tips for getting started on platforms like Blogger and WordPress.

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Understanding Blogs: Origins, Purpose, and Benefits for Your Business

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Presentation Transcript

  1. Me Like Technology

  2. BLOGS AWAY! What the H,E,doublehockeysticks is a BLOG?

  3. Origins of the BLOG • Blog – (WeB Log) • Blogs are essentially an on-line journal, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order • The name BLOG, was first used in 1999 by Peter Merholtz of Perterme.com a site containing links, thoughts and essays by the author.

  4. I don’t have the time….Let’s do the Math Question: How many hours a week do you spend on your business? Question: How Many Hours per week do you spend prospecting Question: What fraction of your work week is that? Question: How much of your time should technically be spent prospecting for new business Answer = 1/3 Question: How does your equation look? Question: What is Prospecting? Answer = Sharing information about yourself and the company in an organized, systematic and continual way, that will bring your name to mind when someone thinks of buying or selling their home.

  5. HELP! I don’t know what to say

  6. Ya think? • Do you ever talk about Real Estate? • Are you at all interested in Real Estate? • Do you have an opinion……on anything? • Do you feel as though you offer a valuable service to your clients and customers? • Get out much? • Do you know something about your local market? • Do you eat out? Shop? Have Hobbies? • Do you need some more business?

  7. Did you know? • You can optimize your blog, like a website but it’s free • You can earn money blogging https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=9712 • Google ad sense • Product reviews…try Googling; ‘earn money blogging’.

  8. What’s in it for me? Increase traffic to your website (If you have one) Attract Business with a great blog if you are just entering the world of technology, or if a Website is not in your budget just yet

  9. Lets look at some blogs • Visual Blogs http://summerinsenigallia.blogspot.com/ • Newsy Blogs http://blog.altosresearch.com/ • Egomaniacal Blogs http://www.rushlimbaugh.com/home/tools/search.guest.html

  10. Where do I get Started? • Blogger, or Blogspot • A simple, straightforward Blog site www.Blogger.com • Wordpress • For the more adventurous, Wordpress will behaves more like a webiste from a format and design point of view www.wordpress.com

  11. Get Crazy……!

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