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Anthony McKenna – Regional Manager Connect March 12 th , 2014

Anthony McKenna – Regional Manager Connect March 12 th , 2014. for Higher Education. 1. What ’ s your Plan?. Develop a Communication Plan – Follow the Law. The Higher Education Act. The Jeanne Clery Act. What in your Wallet? What are your crisis tools?

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Anthony McKenna – Regional Manager Connect March 12 th , 2014

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  1. Anthony McKenna – Regional Manager Connect March 12th, 2014 for Higher Education 1

  2. What’s your Plan? • Develop a Communication Plan – Follow the Law. • The Higher Education Act. • The Jeanne Clery Act. • What in your Wallet? What are your crisis tools? • Phone, Text, Email, CAP, RSS, Social Media, Push Notifications etc. Let it ring loud and clear! • Who is the five tool player? • Point Guard – Offense and defense. • Strategist – Assess situation and call the play. • No “I” in Team– Plug in the players. • Spokesperson – Community, Media. News at eleven. • MJ Theory - Practice like you play. 2

  3. Responding to First Responders RUN: If there is an escape path, attempt to evacuate. Leave your belongings behind, and help others if possible. Prevent others from entering the area and call 911 when you are safe. HIDE: If you cannot get out safely, you need to hide. Lock and/or blockade the door and silence your cell phone. Stay quiet and out of the shooters view. Be aware of your surroundings and try not to trap or restrict your options for escape. FIGHT: As a last resort, and only if your life is in danger, you may need to attempt to incapacitate the shooter. Work in unison if others are with you. Act with physical aggression and use improvised weapons, Chairs, fire extinguishers, etc. Wahts readily available. A video demonstrating the Run, Hide, Fight technique has been developed by the City of Houston, TX, and can be viewed at http://youtu. be/5VcSwejU2D0 3

  4. Got Backup? • Create the Framework to ensure systems and protocols in place • Create uniformity in language from first responders to responders • How to create a culture of understanding for students, faculty staff, parents, the community etc. 4

  5. Before During After Checklist BEFORE! DURING AND AFTER CHECKLIST Keys to successful communication if an active shooter on campus occurs: Before Review and revise your crisis communication plan well in advance of the appearance of an active shooter. Develop message templates to save time in message preparation and delivery. Designate a single point of contact for all communications & develop an updated media list. Develop backups and contingency plans. During Deliver information which helps residents protect themselves whereverthey may be during an active shooter situation. After Distribute announcements widely and quickly to preempt calls and allow recovery efforts to continue unimpeded. Monitor coverage across various media to minimize misinformation and rumors. Update local media about response to the incident and support for those affected. 5

  6. My Everything - X3 6

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