Principles of Good Print Design

Principles of Good Print Design Module 3, Unit 5

“Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others.”AIGA, Ethnography primer Module 3, Unit 5

Alumni Video – Working with Print Media Module 3, Unit 5

Module 3, Unit 3, Sub-Unit 5, Session 3

Four Basic Principals of Design Proximity Alignment Repetition/Consistency • Contrast • With size, value, color and type • White space Module 3, Unit 5

PRO XIMITY Module 3, Unit 5

Module 3, Unit 5

Dairy Milk Eggs Cheese Grain Bread Rice Fruit Apples Bananas Strawberries Dairy Milk Eggs Cheese Grain Bread Rice Fruit Apples Bananas Strawberries Module 3, Unit 5

Alignment Module 3, Unit 5

REPETITION/CONSISTENCYREPETITION/CONSISTENCYREPETITION/CONSISTENCYREPETITION/CONSISTENCYREPETITION/CONSISTENCYREPETITION/CONSISTENCY Module 3, Unit 5

STOP STOP STOP Module 3, Unit 5

CONTRAST Module 3, Unit 5

White space creates contrast and allows towering image tobe more prominent. Also draws your eye fromvisual to text in a smooth flow Oversized image createsdramatic contrast andemphasizes text thatreferences how tall ballplayers are. Contrast in font type letsthe text stand out, but alsocreates consistency withthe basketball image Module 3, Unit 5

different TYPES of contrast Module 3, Unit 5

Typography Typography Typography Typography Typography Typography Typography

Concordant • Same font family • Variety of style Type Relationships Century Gothic (normal) Century Gothic (bold) Century Gothic (italic) Century Gothic (bold italic) Module 3, Unit 5

Conflicting • Avoid at all cost • Different fonts with similar features • Looks to be a mistake Type Relationships • Times New Roman • Century Schoolbook • (your readers will notice, trust me) Module 3, Unit 5

Contrasting • Very different font types together • Similar to contrast design principles • Exciting and appealing! Type Relationships • Broadway font • Times New Roman Module 3, Unit 5

Imagery

Artwork/Illustration • Original design • Good for unique species • Flexibility • Repetition and Consistency • more time • maybe more money Module 3, Unit 5

Original Photography • Powerful and engaging • Realistic and accurate • Specific to site or species • Less flexibility with design or repetition/consistency Module 3, Unit 5

Stock Photography • Less expensive • Quick and easy to procure • Hard for specific needs • May be limitations on use Module 3, Unit 5

Activity: Apply the Principles of Good Print Design to Professionally Developed Materials Purpose: To begin applying and internalizing design principles Pick several different ads Analyze how the ads use, or don’t use the previously reviewed design principles Fill in the Ad Critic Table Share your ideas Module 3, Unit 5

Activity: Analyzing Poster Design Purpose: To critically assess all elements of design in a creative concept Use same posters you analyzed for Principles of Design Analyze each one by applying the criteria provided in your Participant Guide Module 3, Unit 5

Prompts Module 3, Unit 5

What messages are these symbols trying to get across? Module 3, Unit 5

Activity: Using Prompts to Stimulate Action Purpose: To consider simple prompts to stimulate and encourage desired behaviors Sketch 3 prompts that might relate to your campaign Do you think these prompts are worth incorporating in your campaign? Module 3, Unit 5

Mini Media Module 3, Unit 5

Principles of Good Print Design