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Three Words You Need to Know for Mobile Gov: Social, Local, Mobile

Three Words You Need to Know for Mobile Gov: Social, Local, Mobile. Jacob Parcell, Manager, Mobile Programs Office of Citizen Services & Innovative Technologies U.S. General Services Administration July 30, 2013. Tweet # mobilegov. 96 percent of 18-29 year olds have mobile devices.

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Three Words You Need to Know for Mobile Gov: Social, Local, Mobile

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  1. Three Words You Need to Know for Mobile Gov: Social, Local, Mobile Jacob Parcell, Manager, Mobile Programs Office of Citizen Services & Innovative Technologies U.S. General Services Administration July 30, 2013 Tweet #mobilegov

  2. 96 percent of 18-29 year olds have mobile devices So do 69% percent of folks 65 and older Source Pew

  3. It takes 90 minutes to respond to an email. It takes 90 seconds to respond to a text message. (source-CTIA)

  4. slide from KPCB

  5. A New Framework

  6. Social Source Pandora, Twitter, Facebook via KPCB

  7. Local Source: Monetate

  8. Mobile Source: Marketing Pilgrim

  9. Awesome Social, Local, Mobile examples from government.

  10. Mobile Gov Challenges • Strategy/Governance • Compliance with Security/Privacy/Accesibility/Records • Mobile Platforms/Tech Expertise • Data Standards • Intergovernmental Sharing • User Experience and Expectations • Budget Source: Mobile Gov Community of Practice

  11. Mobile Application Development Program • Required by Digital Government Strategy Milestone 3.6 • Software lifecycle model • Plan, develop, launch, test • Leverages practices, products and tools used by other agencies • Beta/Ever-growing/Organic Source: Digital Services Innovation Center

  12. Mobile User Experience (UX) • The user's EMOTIONAL response to your mobile presentation • Some data suggests you have 10 seconds to impress user • UX is not "one and done," it's evolving and continuous adaptation Source: Mobile Gov Community of Practice

  13. 12 Elements Of Mobile User Experience Smashing Magazine-12 aspects Source: Smashing Magazine

  14. The Mobile Gov Future is Data Driven….

  15. As well As • Wearable • Drivable • Flyable • Scannable Source: SNL

  16. Wikithon Today @FSA from 2-4! • It’s a Content Hackathon! • Mobile Innovators and those who want to be Mobile Innovators get together to build content in the wiki • Along the way, they share a mobile war story or two

  17. Scan Me for Mobile Gov Resources Jacob.parcell@gsa.gov @digital_gov

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