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Mud Slingers

Mud Slingers. Skyler Williams Mitch Nedved Alex Lambert. Background of Mud Slingers.

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Mud Slingers

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  1. Mud Slingers Skyler Williams Mitch Nedved Alex Lambert

  2. Background of Mud Slingers • Once upon a time there was a naughty, outcast boy named Alex. His father disapproved of his every action. Instead of studying French, he experienced Physical Education. By force from his parents, Alex took several business classes in high school. He did average, but only enough to get by to still qualify for sports, MotoCross in particular. He had two best friends, Mitch and Skyler. They did everything together and traveled around the country for MotoCross.

  3. Background Continued • Alex’s father was a very successful businessman who owned his own company. He all but forced Alex to go to the University of Wyoming. Alex longed for his senior year of high school, wanting to be with his friends who were trying to ride professionally. After one year, Alex convinced his buddies to start a dirt bike company with him. He begged on his knees for his dad to help finance the company. Skyler and Mitch said he didn’t have to because they would find another way.

  4. Background Continued • Soon after, the three of them opened up Mud Slingers in a small shop/garage downtown in a small town in California. They had the goal of providing cost effective and sustainable dirt bikes. Alex loved the liberal/hippy atmosphere.

  5. Offices • Alex-CEO, because his daddy bought the company • Skyler-CTO, because he never took accounting • Mitch-CFO, because it was the only one left

  6. Products in Store • Mud Slinger 3000, a bike that “Kicks ass, and chews bubblegum-but is all out of bubblegum.” • Mud Slider, the first “green bike.” Unfortunately, like hybrids, it’s slow. “May the wind ever be in your favor.” • Lessons on our “track out back” (dirt bike track outback to train) • Helmets and other safety equipment

  7. Services - Online • In store pickup • Informational videos • Training sign up • Purchase of Safety Equipment • Custom Bike Builder • Contact information

  8. Customer Demographics/Target Markets Storefront • Males 15-30 • Who Love America • Live within 20 miles of our store • Household income of 60,000+ • Eco friendly

  9. Customer Demographics/Target Markets Online • Males 13-25 • Dirt bike enthusiasts • Household income of 80,000+ • Eco friendly

  10. Marketing Mix • Product- refer to products in store • Place- California shop, models on the floor, in a row by size and color • Price- $3,500 - $6,500 for bikes and $20 - $350 for accessories. FREE LESSONS. • Promotion- See next slide’s Promotional Mix • People- See target market

  11. Promotional Mix- In Store

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