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GREEN TOURISM BUSINESS SCHEME Jon Proctor, Technical Director GTBS

GREEN TOURISM BUSINESS SCHEME Jon Proctor, Technical Director GTBS. “Tourism businesses exceeding customer expectations in a responsible/sustainable manner”. What is the GTBS? Sustainable Tourism grading programme running since 1997

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GREEN TOURISM BUSINESS SCHEME Jon Proctor, Technical Director GTBS

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  1. GREEN TOURISM BUSINESS SCHEME Jon Proctor, Technical Director GTBS

  2. “Tourism businesses exceeding customer expectations in a responsible/sustainable manner”

  3. What is the GTBS? • Sustainable Tourism grading programme running since 1997 • Open to all types of tourism business in the UK and Ireland (2,400+ businesses) • Programme to help businesses be more efficient, save money, improve customer service, provide marketing advantage, inspire staff &engage with local community • Operated by private, not-for-profit company – Green Business UK Ltd based in Perth, Scotland - not funded by Government / agencies • 6000+ grading visits & criteria is now in its 4th edition – 7 full-time assessors • Only National Green Tourism programme endorsed by VisitScotland, VisitEngland and VisitWales

  4. Membership • Scotland 867 • South West 441 • South East 163 • North West 187 • North East 112 • West Midlands 78 • East England 89 • East Midlands 52 • Yorkshire 100 • London 149 • Wales 87 • Northern Ireland 14 • Jersey 13 • Ireland 63 • Total 2415

  5. Ramada Jarvis 41 Hotels Results of Baseline Assessments – Identified £1million savings • Changing 5000 light bulbs to low energy units • Payback <2 years - Saving £70,000 per annum • Switch off campaign making 10% savings • Approx £400,000 saving • Turning off 3251TV’s during the day • Saving £32,510 per yr • By 2010 acheived over a £1 million saving per annum compared to 2007 Best Carbon Performer award in 2011 • Jury’s Inns 21 hotels (5% per annum energy saving target) • 7000+ bedrooms • Introduced one flush policy for housekeeping • Saving 30,000+ m3 of water = £85,000+ / yr

  6. Membership Process • Contact GTBS for membership pack (no obligation or cost) • gtbs@green-business.co.uk • Complete and return application form • Membership fee (£100-£600/annum) • Receive awaiting grading logo, members area & newsletters • Appointments for grading visit offered 6-7 wks notice • Grading visit ~ Report within 4-8 weeks/ GOLD committee • Revisit once every 2 yrs - Update Standard every 4 years

  7. BENEFITS • Full energy and environmental audit of business • Bespoke advice on cost savings appropriate to business (on average 20%) • Action plan, recommendations, advice and support on measures to implement • Promotion and marketing through GTBS – PR & Press campaigns • Membership of GTBS and all on-going benefits & support • Monthly Technical Newsletter • Members area with 60+ technical factsheets • Technical advice / helpline / support • 20+ Suppliers Discounts – e.g. • Delphis eco chemicals 30% Nordic eco shower 30% • Ecover 20% Gilchrist and Soames 15% • Rapanui ethical clothing 10% NET LED lighting 10%

  8. MARKETING / PROMOTION • Green Searches for GTBS on websites • Visit Britain’s UK & 40+ foreign language sites • Visit Scotland, Visit England, Visit Wales and NITB • UK Destination Management Organisations e.g. Go Lakes, Broads, Cairngorms • Booking Services International (BSI) • Sabre Holdings sites including Travelocity • Online Trip Planner & Mobile Device App - TripSketch • Expedia • Inntel • ICE (Green Loyalty Card)

  9. Version IV Criteria Criteria & Scoring Flexible, practical measures 10 sections, 145 measures Compulsory & Innovation Sections Eight Technical Sections 60 measures scored 0-5 points 300 points in all 40-65% = Bronze 65-80% = Silver 80%+ = Gold

  10. Section 1 Compulsory Legal compliance Minimising risks Green Co-ordinator Annual consumption Environmental Policy

  11. Section 2 & 3 Management & Communication Green management file Setting up a green team Having a green action plan Monitoring Energy/Waste/Water Specialist advice/reports Customer engagement (charter/ towel policy) Community project support CSR Policy/annual statement

  12. Section 4 Energy Efficiency & Renewables Low energy lighting Boiler efficiency and controls Insulation levels Efficient Appliances Renewable energy (Biomass, wind, solar)

  13. Section 5 Water and Effluents Reduced flow taps (8l/min) and showers (12l/min) Aerator fittings/percussion taps Urinal controls and low flush toilets Water efficient appliances Rainwater harvesting and recirculation Eco cleaning products and methods

  14. Section 6 & 7 Purchasing and Waste Recycled products Fair trade & ethical purchasing Food miles & seasonality (local meat etc) Vegetarian choices Supporting stewardship labels Bulk buying and dosing systems Recycling & reuse Eco gadgets/solutions & rechargeable batteries

  15. Section 8 & 9 Travel and Nature/Culture Promotion of public transport, walking and cycling Travel incentives (discounts and special offers) Cycle storage & cycle hire options Travel surveys (staff and guest) Car sharing and eco friendly vehicles Sponsoring animals/habitats/zoos Promotion of local wildlife/cultural attractions Nature diary Tree planting/conservation tasks

  16. Case Study Scotland • Cairngorm Ski Resort • Mountain Experience • Two Websites • Summer & Winter • Summer activities • Bird watching • Exhibitions • Guided Walks • Shopping • Restaurant • Ceilidh Nights • Children’s activities • Camera Obscura / Views

  17. Cairngorm Mountain - Gold GTBS since 2002 • Excellent monitoring of energy • Good awareness of staff and green team • Water efficient urinals and taps / UV treated water • Eco sewage treatment and cleaning products • 100% recycled paper site wide • Use of regional food and drink • Local crafts in shop • Good visitor recycling facilities • Excellent mountain interpretation / information for visitors • Promotion of walking and cycling (discount if arrive by bike) • Excellent communication and involvement with local community • Good use of YouTube / social media

  18. Responsible Projects • Funicular Railway • Generates electricity downhill carriage is full and the uphill car is empty • Feeds into national grid • Snow White – To keep mountain free of human waste • Significant impact on biodiversity / water • Biodegradable “Poo” bags for free • Onsite sewage treatment plant • Mountain Garden - Recreates habitat zones from valley floor to high plateau • At base station so all abilities & ages can • experience the native plants and wild flowers

  19. Case Study Sweden • Isaberg – Bronze GTBS 2009 • Biggest ski resort in southern Sweden • 6 Km of prepared pistes • Overall drop 150m • 70+ Self-catering lodges • Conference Centre • Restaurant • Responsible Activities • Investment in energy efficient snow making machines • Snow seeding using eco-friendly pellets (Snowmax) • Active social policies • Support schools and minority groups in visiting resort • Development of all year services • Improve cash flow • Provide employment for local people

  20. Year-Round Active Holidays • Canoe / Kayak / boats • Walking & Cycling • Camping • Fishing • Hunting • Guided activities • Playgrounds • Moose Park • Future Plans • New energy efficient Hotel with enclosed ski slope (year-round skiing) • Micro hydro project for site and local community • Refurbish chalets with renewable energy sources

  21. Thank You Jon Proctor + 44 (0) 1738 632162 jon@green-business.co.uk

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