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An Introduction to Color Theory

An Introduction to Color Theory. Kars Petersen UN2001 March 3. 2011. What is color theory?. Make aesthetically pleasing blends Maximum readability and clarity. Primary Colors. Colors cannot be created from mixing others Includes: RED BLUE YELLOW. Secondary Colors.

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An Introduction to Color Theory

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  1. An Introduction to Color Theory Kars Petersen UN2001 March 3. 2011

  2. What is color theory? • Make aesthetically pleasing blends • Maximum readability and clarity

  3. Primary Colors • Colors cannot be created from mixing others • Includes: • RED • BLUE • YELLOW

  4. Secondary Colors • Mixing two primary colors together • Includes: • ORANGE • GREEN • VIOLET • Mix secondary colors to get tertiary

  5. The Color Wheel

  6. The Color Wheel • Most important tool in color theory • Complementary colors • Contrast does not always mean good color pairing • “Simultaneous contrast”

  7. The Importance of Contrast • This could be very important information you need to read, but can you? No. You could be missing out on something life changing, all because you aren’t listening, and the presenter didn’t have the common sense to use a contrasting color for his font. • This, on the other hand, is incredibly easy to read, since it is a red font on a blue background. Complementary colors.

  8. The Importance of Contrast • Use contrast to draw attention

  9. Analogous Colors

  10. Colors and Emotions • Some colors are associated with emotions • Red = danger, excitement, etc. • Blue = calm, relaxed, etc. • Yellow = happy, positive

  11. Sources • http://img.toysrus.com/toys_us/images/TRU_20081225_Roto/122508-TRU-Roto-Email_04.jpg • http://www.artyfactory.com/color_theory/images/colours/colour_wheel.gif • http://owl.english.purdue.edu/owl/resource/691/01/

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