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RESTAURANT.COM $300 MEMBER DINING PROGRAM

RESTAURANT.COM $300 MEMBER DINING PROGRAM. $300 MEMBER DINING PROGRAM. Introducing Restaurant.com’s $25 Monthly Member Dining Program. Allows for all enrolled members to get a free $25 RDC Dining Certificate each month, up to $300 annually, as long as they’re active.

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RESTAURANT.COM $300 MEMBER DINING PROGRAM

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  1. RESTAURANT.COM $300 MEMBER DINING PROGRAM

  2. $300 MEMBER DINING PROGRAM • Introducing Restaurant.com’s $25 Monthly Member Dining Program. • Allows for all enrolled members to get a free $25 RDC Dining Certificate each month, up to $300 annually, as long as they’re active. • Members are issued a stored value PIN which would entitle them to receive one $25 Dining Certificate for use each month, (credited to their account/PIN) on the first of each month. • Certificates not redeemed in a given month do not carry to the following month, so the maximum value in their Restaurant.com account at the start of the following month would be $25. • Minimum requested test file enrollment size to integrate this is 50K+.

  3. MEMBER DINING PROGRAM VALUE • Easy, straight forward, and user-focused redemption process. • Recipients choose from 10,000 restaurants and locations convenient to them. • Members entitled to use one $25 restaurant gift certificate each month during their membership year. • Members save $25 per month, up to $300 per year. • Acquisition premium that differentiates client’s membership value proposition. • Provides a compelling offer for increased memberships conversions and retention within their existing customer files. • Can also be used as a retention premium, or as an added value baked-in benefit for clubs.

  4. ABOUT RESTAURANT.COM • The trusted and valued source connecting restaurants and diners. • Founded in 1999. • Over 200 employees nationwide. • Over 10,000 restaurants nationwide and growing by 200-300 per month. • High profile online retail partners provide complete national coverage. • Provides unique $25 monthly member benefit that helps offset the cost of annual membership.

  5. EXTENSIVE COVERAGE & CHOICE!

  6. Many Consumers Use Deals when Dining Out Source: National Restaurant Association 2008 Forecast, Dec 2008 AMEX Market Brief

  7. Gift certificates are used more than any other type of premium incentive to drive customer behavior Source: Incentive Federation Survey, 2007

  8. Thousands of choices for gift certificate recipients Quick Turnaround Time No Set-Up Fees Dedicated Account Manager Experienced Customer Service Representatives Client Services Team Training Materials Branding options at no additional cost (minimums may apply) Co-branded Gift Cards, Gift Certificates and Electronic Certificates Co-branded Redemption Sites Email Fulfillment Option Free Integration and Marketing Support – we’ll help set-up and deploy these programs as well (scripting, messaging, etc.) WHY RESTAURANT.COM?

  9. BRANDED EXAMPLES OF GIFT CARDS

  10. BRANDED EXAMPLES (continued) FulfillmentEmail Redemption Site

  11. RECIPIENT REDEMPTION PROCESS OVERVIEW 1. Enter the code. Members go online to specified URL and enter their PIN code each month to receive a $25 dining certificate. (Can be set up as a co-brand with any custom URL, i.e., http://CompanyABC.Restaurant.com) 2. Choose from thousands of restaurants and online retailers nationwide. Search by zip code or regional area to find restaurant gift certificates to some of the most popular restaurants in their area. 3. Print out a gift certificate and go! Upon checkout they will receive a link to print their gift certificate.

  12. REDEMPTION: GO TO SPECIFIED URL Recipient is instructed to click “Redeem Certificate”

  13. (card front) 1 2 3 4 5 6 7 8 9 0 V u e 3 n (card back) ENTER GIFT CERTIFICATE CODE 1234567890 Recipient enters the certificate code number and security code. Note: Above graphic displays gift card image.

  14. SELECT RESTAURANT OF YOUR CHOICE 1. Members search by zip code or state. 2. They then select a restaurant in their area or refine search by distance, neighborhood, or cuisine. 3. They can click on restaurant name to see restaurant details. 4. They then click “Add to Cart” Note: Recipients can redeem and use their $25 gift certificate each month, up to $300 in dining savings each year!

  15. “RESTAURANT DETAILS” SCREEN SHOT Read menus, descriptions, wine lists and view photos for the restaurants.

  16. “ADD TO CART” SCREEN SHOT

  17. “CHECK OUT” SCREEN SHOT

  18. PRINT GIFT CERTIFICATE AND GO ENJOY! • Recipient selects the restaurant of their choice each month. • They print the gift certificate right from their computer. • They take it to the restaurant and apply the gift certificate to their meal bill. • They can enjoy an immediate $25 off every month – thanks to YOU!

  19. APPLICATION: DRIVE AVERAGE ORDER SIZE Kmart

  20. APPLICATION: DRIVE TRAFFIC Sears

  21. APPLICATION: CUSTOMER ACQUISITION Cincinnati Bell

  22. APPLICATION: CUSTOMER ACQUISITION & RETENTION RCN

  23. APPLICATION: CUSTOMER ACQUISITION & RETENTION e.l.f. cosmetics

  24. APPLICATION: SPEND AND GET Office Depot

  25. APPLICATION: LOYALTY PROGRAMS MyCokeRewards Citibank – Thank You Rewards United

  26. APPLICATION: PROGRAM UPSELLS AT&T

  27. For more information please contact: Dave Swanson CEO, Optimus Companies 203.401.8795, ext 907 dswanson@optimusemail.com www.optimuscompanies.com Authorized National Reseller

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