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Credit Union Member Discount Program Overview

Credit Union Member Discount Program Overview. (Cu name ) Meeting agenda. CUSG and TurboTax Overview Program Benefits Participation Levels Key Dates & Next Steps: Downloading and Ordering Marketing Materials Jackson Hewitt Overview Discussion. Turbotax is now part of IIA.

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Credit Union Member Discount Program Overview

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  1. Credit Union Member Discount Program Overview

  2. (Cu name ) Meeting agenda • CUSG and TurboTax Overview • Program Benefits • Participation Levels • Key Dates & Next Steps: Downloading and Ordering Marketing Materials • Jackson Hewitt Overview • Discussion

  3. Turbotax is now part of IIA • CUTS Performance Marketing was acquired by CUSG in January 2011 to add TurboTax to the Invest in America program • Adding TurboTax to IIA will provide your credit union with: • Increased reach and efficiencies: A single source for year round, turnkey product discount programs designed specifically for credit unions. Over 800 credit unions currently offer a TurboTax discount to their members. • More resources to increase the effectiveness of your programs: TheClient Relations team will actively work with partner credit unions to support their efforts in promoting Invest in America programs.

  4. Offer a discount from the market leader More People Filed Taxes with TurboTax than Any Other Company

  5. TurboTax will help you achieve your strategic goals • Enhance Online Banking Services: 81% of TurboTax users also use online banking • Build Member Loyalty: 95% of members felt favorable toward their credit union for making a TurboTax discount available • Retain Members: 64% of credit union members would go to another Turbo Tax directly or go to another financial institution if it was no longer offered by their credit union • Provide a Member Appreciated Discount: 52% of members purchased TurboTax through their credit union website due to discount • Increase Assets: 82% of CUSG credit union members directly deposited their tax refund with the credit union offering TurboTax to them • Cross-Sell Products & Services: Drive traffic your website to increase awareness about your other products and services

  6. Cusg funds and provides turnkey marketing program to promote turbotax and drive members to your web site 15% Discount on All Federal Products Standard Size and Custom Web Banners Co-Branded TurboTax Website with Your CU Logo and a Cross-Sell Banner Free Lobby Posters and Co-Branded Statement Inserts Shipped to Your Mailing House Members who start a TurboTax return will be entered into a sweepstakes HTML E-mail Templates

  7. Getting started: select your participation level Participation requirements on next page

  8. Program Participation requirements To Qualify for the Participant Level • Post a TurboTax banner above-the-fold on your homepage for the duration of tax season (December – April) • Post a TurboTax banner above-the-fold on the account summary page of your Online Banking page(s) for the duration of tax season (December – April) • Take advantage of the free marketing materials To Qualify for the Promoter Level • Send one dedicated TurboTax email before 1/26/12 and a second dedicated email before 4/1/12 • Post a TurboTax banner above-the-fold on your homepage and Online banking pages for the duration of tax season (December – April) • Promote the sweepstakes in your newsletter or statement inserts (free from CUSG) before 1/26/12

  9. Enrollment Experience • Click on the link below and then on the TurboTax enroll now banner. http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html • The one page web enrollment form allows you to select your promotional level • Enter your CU Contact information, Charter number and accept terms. • A “Thank You” page is displayed with information about the next steps. • TT promoters will be reminded to provide co-branding elements for the mircosite. • Look for emails throughout the season on implementation, execution and marketing best practices.

  10. Landing Page

  11. Enrollment Form

  12. Marketing best practices: Five essentials for a successful turbotax campaign 1. Get Your Marketing Messages Out Early. 30% of taxpayers file by mid-February. Promote TurboTax in your December and January emails, newsletters and statement inserts. Increase your marketing and Web impressions by January 15th. 2. Be Seen. Be Heard. Place banners and messaging on high traffic areas of your Website by the end of December: Home Page, Online Banking, Bill Pay and Account Summary pages. Place the banners “above the fold” and remove unnecessary jump pages and extra clicks. 3. Be There When Your Members are Looking for Tax Help. Your Members are looking for an easy, fast tax solution. So be sure to display your tax prep offer where they are looking for it – prominent placement in your Tax Center, Finance or Money pages and Search Function. 4. Don’t Play Hide and Seek. Your Members don’t want to work hard. Make it easy for them to find your tax prep offer. Make logos clickable and get Members to your TurboTax site as quickly as possible so they can get started. 5. Reach Members in a Variety of Ways. The more cues you provide your Members, the better. Don’t just rely on your Website placements. Utilize both online and offline efforts to drive your Members to your offers with statement inserts, emails, newsletter articles and posters.

  13. Next steps and key dates

  14. Jackson hewitt overview • Provide discounted tax prep services to the 60% of your members that prefer to file their taxes with a local tax professional • Premium CU member instant discount: $30.00 Off • CUSG provides free, co-branded printed coupons to include in your December or January statements. • JH provides national coverage: • Over 6,000 tax preparation offices during tax season • Convenient office locations near the vast majority of your members • Unlike other tax prep franchises, JH doesn’t use tax prep as a tool to acquire customers from Financial Institutions • FREE Accuracy Guarantee* with every paid return • No appointment necessary • FREE Refund Estimate • * Terms and conditions apply. Ask a tax preparer for details. Over 300 credit unions partnered with CUTS last year to offer Jackson Hewitt

  15. How the jacksonhewitt program works • CUSG funds and provides all marketing collateral: Coupons, statement stuffers, newsletter articles, email templates • Your credit union promotes JH offering to members • Your members receive a hard copy coupon via statement stuffer, in-branch and/or printing a website pdf • Your members redeem the coupon at Jackson Hewitt office and receive an instant $30 discount • JH/CUSG track all JH coupon redemptions and provide report at the end of tax season Sample Co-Branded Coupon

  16. Distribute jacksonhewitt coupon inserts • Credit Unions that distributed JH inserts had 4x greater penetration than • credit unions that only promote JH online. Your CU Name Your CU Logo

  17. How members get the benefits • Link to your CUs custom TurboTax microsite from a banner on your CU’s website OR • Go to www.LoveMyCreditUnion.org and select your Credit Union from a drop down menu

  18. How you can get started Sign up now at: http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html

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