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Procter & Gamble

Procter & Gamble. Mission statement:

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Procter & Gamble

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  1. Procter & Gamble

  2. Mission statement: • We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper

  3. History • 1837: William Procter and James Gamble form Procter & Gamble, a partnership in Cincinnati, Ohio, to manufacture and sell candles and soap.  • 1878: P&G introduces White Soap, soon renamed Ivory. • 1890: The Procter & Gamble Company is incorporated. • 1911: Crisco, the first all-vegetable shortening, debuts. • 1931: Brand management system is formally introduced. • 1946: P&G introduces Tide laundry detergent. • 1955: Crest toothpaste makes its debut. • 1957: Charmin Paper Company is acquired. • 1961: Test marketing of Pampers disposable diapers begins. • 1963: Company acquires the Folgers coffee brand. • 1982: Norwich-Eaton Pharmaceuticals is acquired. • a controlling interest in German hair-care firm Wella AG.

  4. In 1988, P&G entered China • 1985: P&G purchases Richardson-Vicks Company, owner of the Vicks, NyQuil, and Oil of Olay brands. • 1988: Noxell Corporation, maker of Noxema products and Cover Girl cosmetics, is acquired. • 1991: Max Factor and Betrix cosmetic and fragrance lines are bought from Revlon, Inc. • 1992: Pantene Pro-V shampoo is introduced. • 1993: Major restructuring is launched, involving 13,000 job cuts and 30 plant closures. • 1997: Company acquires Tambrands, Inc., maker of the Tampax line of tampons. • 1998: Organization 2005 restructuring is launched. • 1999: Premium pet food maker Iams Company is purchased. • 2001: P&G acquires the Clairol hair-care business from Bristol-Myers Squibb Company. • 2002: Jif peanut butter and Crisco shortening brands are divested. • 2003: Company acquires a controlling interest in German hair-care firm Wella AG.

  5. President: Bob McDonald • Headquarters: Cincinnati, Ohio • Area served :serve consumers in more than 180 countries

  6. Brands • P&G’s 50 leadership Brands are some of the world’s most well known household names. • 24 of these 50 brands each generate more than one billion dollars in annual sales.

  7. Beauty & Grooming

  8. Household Care

  9. Staff size:127,000 • in 2011, P&G made $82.6 billion dollars in sales

  10. Thank you !

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