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With a rise in internet penetration in rural and urban areas worldwide, the e-commerce sector has been upgrading its marketing strategies to tap into a formerly untapped market. Formerly, companies that stuck to retail business strategies have started creating their version of e-commerce applications to get on the trend. The major market players in this sector are moving forward in the same direction. Amazon released five new performance centers in India to recoup its position as the largest e-commerce presence in the region.