Dos and Don’ts of Writing Ecommerce Product Descriptions

1. Dos and Don’ts of Writing Ecommerce Product Descriptions What catches the attention of your customers to your products are the compelling and informative descriptions. Your baseline goals are to describe the product and entice the customers to make a purchase. The informative product descriptions further increases the search performance for the most relevant queries which eventually leads to grabbing higher rankings in the organically generated SERPs results. With the above aims and goals in the mind, here are some dos and don’ts for writing great product descriptions: Dos:

2.  Balance persuasive Marketing and Seo Optimized Writings Google offers grand plethora of suggestions for writing a persuasive and professional product description. While some sites focus on creative approach other lay emphasis on SEO techniques like rigorous keyword research. Relying solely on SEO approach will make you compromise on creativity. Striking perfect balance between SEO techniques and innovation is the key to master product descriptions that sell.  Highlight Relevant Features of Your Product Creating interesting product descriptions about product attributes is essential but what we miss out on is relevant and striking features of the product. What makes your product distinct from that of your competitors? Possible considerations include: a)Do your items cater to special needs? b)Do your items have unique characteristics? c)Do you have any reviews and testimonial? d)Are your products reliable and durable? Don’ts:  Content Should not be all wordy An ideal content is wisely written in paragraphs, bulletedhaving enough white space. This will prevent skimming of the product descriptions. Make sure it’s not all wordy. Including Good quality, well optimized with proper alt tag descriptions and relevant images improves the user experience.  Don’t Copy Paste Manufacturer’s Description Originality and authenticity in product description is important for your content to get noticed by your customers. If you copy the description from the

3. manufacturer’s website it may be deemed as duplicate by the Google as many website owners use the same description for the same product page. Consider seeking SEO expert’s advice and assistance for the professional product descriptions that sell. Getting confused about how to implement SEO techniques along with perfectly balancing uniqueness and creativity in Amazon Product Description Writingis completely normal. Hire experts Like Data Entry Adroits and increase productivity of your e-commerce business. Contact now and schedule an appointment.