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1. “TO PANTOPOLEION” – THE GROCERY STORE “WE ARE PROS, NOT AMATEURS!” GREEK MEMBER CO-FUNDED BY THEEUROPEAN COMMISSION

2. “To Pantopoleion”: aim and target audiences • To address very serious research findings on European and national scale concerning minors’ lack of knowledge in using the Internet critically, ethically and safely, through a novel and entertaining approach. • To create a hard-hitting campaign, which would target and be embraced by all target groups involved in online safety: minors, educators, but also parents and carers. GREEK MEMBER CO-FUNDED BY THEEUROPEAN COMMISSION

3. “To Pantopoleion”: aim and target audiences • Privacy online is considered number 1 issue on European scale, whereas… • The ‘visit’ of online pornography and inappropriate / malicious online material are found in places 2 and 3. • According to the Greek educators, 7 out of 10 Greek minors do not know what “privacy” means, publishing vast amounts of personal information online, whereas... • 8 out of 10 children cannot distinguish trustworthy websites from untrustworthy. Sources: eukidsonline.net; saferinternet.gr; safeline.gr; eunetadb.eu GREEK MEMBER CO-FUNDED BY THEEUROPEAN COMMISSION

4. “To Pantopoleion”: aim and target audiences • 6 out of 10 Greek minors have been exposed to online pornographic content. • Furthermore, European 11-to-16 year-olds are now more likely to be exposed to pro-anorexia sites (9%-13%). • 1 out of 10 reports towards the Safer Internet Centre’s hotline for illegal content or conduct refer to online fraud. • And… despite all efforts on global scale, each year there is an increase in child pornography reports. Sources: eukidsonline.net; saferinternet.gr; safeline.gr GREEK MEMBER CO-FUNDED BY THEEUROPEAN COMMISSION

5. “To Pantopoleion”: from the idea to the implementation • The project was made possible via EC’s Safer Internet Programme * • Safer Internet Hellas, the coordinator of the Greek Safer Internet Centre, included the idea of the movie in its 2012-2014 awareness raising campaign planning, which was submitted to the EC. • After evaluation, the EC gave in July 2012 the ‘green light’ for the creation of the movie within the campaign’s framework. *: ec.europa.eu/saferinternet GREEK MEMBER CO-FUNDED BY THEEUROPEAN COMMISSION

6. “To Pantopoleion”: from the idea to the implementation • Challenges: • To decide which online safety issues to highlight in the movie • To transfer such serious issues on screen GREEK MEMBER CO-FUNDED BY THEEUROPEAN COMMISSION

7. “To Pantopoleion”: from the idea to the implementation • With the contribution of co-producer Art Productions* we created a humorous script, a fictional movie, where the Internet is presented as a traditional goods store, with an extraordinary abundance of all kinds of – also peculiar – goods! • In the leading role: One of the best and most recognized actors in Greece, Ms. JessyPapoutsi.  • Involvement of over 30 people from the two co-producers; use of best quality digital cinema equipment. • 8 months later, at the end of March 2013, the movie was ready. *: specialized in the production of social sensitivity campaigns or messages; www.artpro.gr GREEK MEMBER CO-FUNDED BY THEEUROPEAN COMMISSION

8. “To Pantopoleion”: results and impact so far • After a first special screening towards teachers and film professionals to get • the first impact - a collaboration of art productions & ODEON Cinemas - the • movie has become main awareness raising tool towards all. • A few examples: • Use in schools as opening movie in interactive training sessions, in order to allow the young spectators – but also their educators – to think about their own online behavior, and to encourage dialogue. • Wide use in the ARIADNE* training program on online safety issues towards mental health professionals , funded by the Ministry of Health. * 85-hours training program that educated 1000 mental health professionals and educators on the phenomenon of teen Internet “addiction”, as well as on the dangers children and teenagers face from uncontrolled use of the Internet; http://ariadni.med.uoa.gr/ GREEK MEMBER CO-FUNDED BY THEEUROPEAN COMMISSION

9. “To Pantopoleion”: results and impact so far • Screening in cinema avant-premièresbefore animation and children movies, targeting the family as a whole. • Screening in educational film festivals, attracting hundreds of pupils and their educators. • Production of a series of 6 TV spots, broadcasted in November 2013 / February 2014 in all Greek national & regional TV stations (75 in total). • Online campaign & support in social media with the movie’s slogan. • Insafe*, the European network of Awareness Centres and Helplinesis currently subtitling the video in all EU languages. *: coordinated by European Schoolnet; www.saferinternet.org GREEK MEMBER CO-FUNDED BY THEEUROPEAN COMMISSION

10. “To Pantopoleion”: results and impact so far • Participation in film festivals around the world: • Naoussa International Film Festival 2013 • London Greek Film Festival 2013 • San Francisco Greek Film Festival 2014 • Athens International Digital Film Festival 2014 • Awarded “Best Short Film” at the London Greek Film Festival 2013 GREEK MEMBER CO-FUNDED BY THEEUROPEAN COMMISSION

11. “To Pantopoleion”: lessons learnt • The use of real world situations as metaphors proved a valuable vehicle for the target audiences to comprehend the issues, place themselves in similar situations and re-evaluate their online behavior. • The use of comic, fun awareness tools such as our movie, with a slogan that remains in the head of the spectators, passes our messages more effectively and provides much better awareness raising results than other conventional paths. GREEK MEMBER CO-FUNDED BY THEEUROPEAN COMMISSION

12. “To Pantopoleion” • Let’s watch the movie! GREEK MEMBER CO-FUNDED BY THEEUROPEAN COMMISSION