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Characteristics of Good and Poor Advertisements PPT 2.02.01

Learn the fundamental characteristics of good and poor advertisements to appeal to customers effectively, provide value, describe benefits, encourage action, keep it simple, and measure effectiveness.

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Characteristics of Good and Poor Advertisements PPT 2.02.01

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  1. Characteristics of Good and Poor AdvertisementsPPT 2.02.01 PPT 2.02.02

  2. Good Advertisements • Appeal to customers based on their buying patterns • Advertise representative products and services PPT 2.02.02

  3. Good Advertisements • Give customers good value for money • Include definite prices PPT 2.02.02

  4. Good Advertisements • Describe benefits of purchases • Suggest potential customers need product or service PPT 2.02.02

  5. Good Advertisements • Encourage immediate action (buy now) • Keep advertisements simple and accurate • Develop recognizable format identified with your business PPT 2.02.02

  6. Good Advertisements • Make broadcast advertisements conversational • Devise a way to measure effectiveness of advertisement PPT 2.02.02

  7. Poor Advertisements • Advertise products and services at the wrong season • Advertise non-representative products and services • Offer products that will not grow in area PPT 2.02.02

  8. Poor Advertisements • Use price ranges that mislead customers • Do not explain the benefits of purchases • Do not suggest that potential customers need product or service PPT 2.02.02

  9. Poor Advertisements • Do not encourage immediate action • Make advertisement complex, confusing, and inaccurate • Make a totally different style of advertisement each time PPT 2.02.02

  10. Poor Advertisements • Make broadcast advertisements formal and hard to understand • Make no effort to measure effectiveness PPT 2.02.02

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