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How to Interpret OOH Heatmaps in Real Time

Whether youu2019re planning your next billboard campaign or optimizing delivery-bike ad routes, real-time heatmaps are no longer a u2018nice-to-haveu2019u2014theyu2019re a decision-making tool. But just having access to OOH (Out-of-Home) heatmap data isnu2019t enough. What matters is how you interpret it, in context, and in motion.

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How to Interpret OOH Heatmaps in Real Time

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