1. The Top 10 Ways to Drive Traffic to Your Chapter Website Rendezvous 2012 Rick Matsumoto, Vice President Colorado TU

2. Number Ten • Create content that makes people come back • Schedule of events • List of past chapter leaders • Restoration projects • Research papers

3. Number Nine • Guest post on other blogs (and include a link to your website) • Angling Trade, anglingtrade.com • Chi Wulff, chiwulff.com • Colorado TU, coloradotu.org • Coyote Gulch, coyotegulch.wordpress.com • Fly Talk, fieldandstream.com/blogs/flytalk/ • Trout Unlimited, troutunlimitedblog.com Excellent post Nick! FYI for your readers, we have some related content at ColoradoTU.org/resources. Rick Matsumoto, VP Colorado Trout Unlimited

4. Number Eight • Use Twitter • To promote content • To promote events or contests • To promote partners

5. Number Seven • Use interesting titles • Upper Colorado River A Collapsing Ecosystem • Upper Colorado River In Danger • Rally for the Colorado River • River Rally • Colorado TU Part of Colorado Gives Day • Give online December 6th

6. Number Six • Use Facebook

7. Number Five • Share links

8. Number Four • Use photos • In articles, in blog posts • Not necessarily in photo albums

9. Number Three • Deliver content that is relevant to your audience • Fishing reports • Anything that features a member

10. Number Two • Have a blog • Easiest way to have content that updates regularly • Best way for most chapters to draw new traffic • Best way to draw repeat traffic • Best way to receive traffic from ColoradoTU.org

11. Number One • Develop an email strategy • Build an accurate email list (and protect it) • Remember the 60-30-10 rule • Promote your events, before and after • Use teasers with links to content on your website • Use a link in your email signature

12. Conclusion • Create a digital marketing strategy!