5 Digital Marketing Trends

1. 5 Digital Marketing Trends The digital marketing landscape is undergoing a radical transformation. What was effective only a few years ago is now an old hat. With the increasing demands in the business, every year new technologies appear, the current technologies become more intelligent and advanced, and this will not stop, but it will continue to happen at a faster pace in the future. In 2013, 76% of those questioned in an Adobe Digital Distress survey felt that marketing had changed a lot in the past two years compared to the past 50 years. In the era of high technology and internet connectivity, the most important trends in digital marketing cannot be ignored. It is always undergoing innovation and one has to keep experimenting and exploring constantly to see “what fades and disappears” and “what is hot and popular”. Time is constantly changing, but the need for effective and productive marketing is still essential. As technologies become more sophisticated and modern customers become more technically intelligent, we can expect the digital marketing industry to continue to remain competitive this year as well. Now, as a marketer or business owner, if you want to gain a competitive advantage and go where the people are, you need to be active online. And not only is it active but to market your products and services online, you need to know, prepare and master the most important digital marketing trends in 2019. If you've been reading this blog, it means that you are most likely ready to take your company's digital marketing strategy to the next level. I still wonder how? Here are 8 cool and trending digital marketing innovations to watch out for in 2019: 1- Artificial intelligence to help companies achieve the growth goal Artificial Intelligence is revolutionizing digital marketing, with its many potential applications. We can all see this! But how do we put AI in action to achieve success in digital marketing?

2. In order to reach the right audience at the right time, detailed customer profiles need to be defined. To achieve this feat, more and more companies are leveraging the latest AI-powered platforms to boost their customer ranking efforts. Artificial intelligence allows you to understand consumers' desires using technologies such as machine learning, chatbots, and big data analytics. These tools collect data from all over the internet and help digital marketers to work on their projects. By 2020, we expect to see more predictive lead points prepared for marketers, deploy complex trigger-based campaigns and invest in greater depths of dynamic content for customer service at every stage of the user's journey Before we move forward let's take a quick look at some facts and figures : According to a study by Blueshift, 28% of marketers use AI for product recommendations, such as Amazon, and 26% use it for campaign optimization. According to Forrester's global survey of the global state of artificial intelligence online, 57% of companies use AI to improve customer services and support, while 44% use AI as a way to provide the ability to improve existing products and services. Artificial intelligence can help businesses achieve growth goals through personalization. Businesses can now customize their marketing to convert each lead from a Marketing Qualified Lead (MQL) to a Qualified Sales Lead (SQL). Effective personalization is based on three categories: data discovery, automated decision making, and content distribution. Data discovery of the source of information, automated decision-making to determine the likelihood of customer participation, and finally the distribution of content intended to provide personalized messages, experiences, products and services of real value. All-in- one will help you reach more people, and make a big difference with your marketing. Ready to make a move? 2- Chatbots to instantly provide customized and premium customer service Chatbots can be seen as one of the productivity features of AI to overcome traditional methods of customer engagement. It can be used for engagement, customer service issues, general questions, and even business closures. The

3. fantastic thing about a chatbot is that if you set up correctly, it is extremely difficult to tell if you are talking to a real person or a robot. "The best thing about chatbot software is that it gives you a cost-effective automated way to communicate with your customer in a more direct and personal way than ever before." Brian writes. Bots allow users to have personalized and more focused interactions, mainly through the use of text chat windows or verbal interactions in real time, day or night, with your customers or website visitors. Chatbots can be programmed to interact with people regarding branding and discount benefits, problem-solving, and other promotions related to your product or service by instilling personality in the conversation. Before we proceed, let's take a quick look at some of the facts and figures: Nearly 1.4 billion people interact with chatbots, 80% of smart companies already use or plan to use chatbots by 2020. According to Grand View Research, the global chatbot market is reaching $ 1.2 billion with an annual growth rate of 24 percent. Uber uses chatbot technology to communicate with customers making it easier for consumers to rent cars. Passengers can use the menu to choose a flight type, place an order, track the vehicle's location, send a time estimate to friends for their arrival, and even make payments. 3- Video marketing to attract the user's attention Are you ready to join video marketing? Video has the power to engage all five of your senses. When you listen, watch and feel at the same time, it awakens your cognitive power to make decisions after watching them. There are a lot of platforms that can boost your video marketing goals. Netflix, YouTube, Amazon Prime Video, Facebook Live, is a big online trend that will continue to grow. Check out some of these video stats: 70% of consumers say they have shared a brand's video.

4. 72% of companies say video has improved your conversion rate. 52% of consumers say that watching product videos makes them more confident in online purchasing decisions. 65% of CEOs visit a marketer's website and 39% contact a seller after watching a video. According to Cisco, 82% of internet traffic will be video by 2021. With the increasing demand for video, many influencers in the industry can be seen proactively producing different types of video content in order to meet this growing need. The 2019 report shows that 87% of marketing professionals use video as a marketing tool "I see video as a big trend. That's why I'll keep putting video first across our suite of apps," said CEO Mark Zuckerberg on a 2017 Facebook earnings call. With the coming years, live videos will continue to explode. To see a higher engagement with your video marketing, you can create a video post or start a live broadcast on Facebook, Instagram or LinkedIn. You can video capture and convey a lot of information and your branding personality. As long as you stick to the basics of good video production, you aren't far from making great wins. Looking to target specific accounts and decision-makers? Or engage with a wider audience? Find out how we can help. 4. Voice interaction is a big trend on the Internet Alexa, what restaurants serve garlic butter shrimp? Hey Siri, what are the weather updates for tomorrow? Search moves to voice search. Thanks to Siri, Google, Alexa and a host of other "smart" devices. Smart Speakers can be used to order items and control smart devices in your home with verbal commands. Talking is simply the most convenient and preferred way to interact. The increasing use of voice search in

5. 2019 has made it important for companies to rethink their digital marketing strategies. Check out some of these stats and numbers: 50% of all searches will be voice searches by 2020 20% of mobile queries on Google are voice searches According to a study by OC & C Strategy Consultants, voice commerce was a retail sector worth $ 1.8 billion in the US and $ 200 million in the UK in 2017. This value is expected to rise to $ 40 billion in the US and $ 5 billion in The United Kingdom by 2022. According to research by NPR and Edison Research, 31% of smart speaker owners added an item to their cart for later review for purchase and 29% searched for an item they were interested in. To take advantage of this trend, you need to improve voice search on your website. To do this, you must understand what your prospects will be looking for. Include these questions and phrases throughout your website. Include a frequently asked questions section and answer all the questions that you discover. Always optimize your content for long tail keywords and make your website content conversational. So, if you want to do well in 2019, you need to make use of Voice Search smartly. 5. Marketing through multiple channels to engage customers Digital Marketing is moving to the omnichannel approach. You used to be able to build a business with just one channel. For example - Facebook grows once you tell everyone, invite your friends, and they will take your address book and invite all your friends automatically, without your permission. For now, these tactics aren't working at all as they used to be. Marketing has moved into the omnichannel approach. Now in order to stay on top of the game you have to use tactics like Growth hacking, pay-per-click, SEO optimization, content marketing, social media, banner ads and the list is never ending.

6. Omni-channel marketing provides a better experience to your potential customers through a consistent communication process between leads and customers across all channels. The main goal of multi-channel marketing is to be able to track the interactions of a potential customer even though they are interacting with you through various channels. Research by Invesp shows that companies with multi-channel customer engagement strategies retain an average of 89% of their customers compared to a 33% of customer retention for companies with weak multi-channel strategies. The larger your channel, the better off you will be, as most of these channels are crowded with many online businesses. If you don't use them all, you won't be doing very well in 2019. conclusion Looking forward, 2019 is the year of digital marketing. While there are many other tactics, these are the five that I focus on. To compete in 2019 and stay ahead of the curve in the coming years, you need to be aware of marketing innovations in your field to shape your digital marketing landscape.