Digital Marketing Trends 2020
Digital Marketing Trends 2020: The Internet has completely changed the way we purchase, sell and communicate. Newspapers to the Internet, hoardings to social media posts companies have always been adopting new trends As technology tends to grow continuously it is very important to keep yourself updated with the trends. Here are the top Digital Marketing trends that every Digital Marketer should be aware of: u25cf Voice and visual Search u25cf Chatbots u25cf Visual Content u25cf Influencer Marketing u25cf Social Messaging Apps 1. Voice and Visual Search: No doubt the technology is making humans lazy but it is also making things easier and time-saving. It is the latest and the most booming trend of Digital Marketing as it creates more engagement. It has not only changed the way people search but also the way we communicate. The content that is optimized for voice search is more conversational, starting with a question and your response to it going to drive more business. Moving on to the visual search this is going to be beyond the keywords. 2. Chatbots: We have been communicating with bots for the past few years. It has become so futuristic with Chatbots, and thatu2019s all because of Artificial Intelligence and Machine Learning. In this Digital era where communicating with an audience has become crucial, chatbots are proven to drive great engagement by interacting with the audience who are visiting your website or social media platforms any time they visit the site giving a personalized experience. 3. Visual Content, I am sure we all are aware of saying a picture is worth a thousand words. It is the most powerful Digital Marketing strategy Businesses using these days. The human brain can process anything thatu2019s visual in milliseconds. Most of the information that is passed to the brain is visual as it draws more attention than any text. While everyone is busy with their schedules, the visual content is going to help the audience understand more about your content with less time span. 4. Influencer Marketing has always been on the buzz in Marketing especially in this Digital Era as people trust only people but not a brand. An Influencer is a person who has got thorough knowledge about a particular niche, has a huge fan base or reputation. Most of the celebrities are considered to be influencers, with the growth of social media and affordable internet prices nowadays anyone can become an influencer who has got a dedicated social following. Influencer Marketing is nothing but promoting your products or services through influencers and getting some brand endorsements. The best part of collaborating with non-celebrity influencers is they have the most trust factor than the celebrities among the audience. 5. Social Messaging Apps are messaging platforms that are considered to be equivalent to social networking platforms. Because of the craze that whatsApp has got them to come up with a similar platform but for Businesses. Including them in your Digital Marketing strategy is like getting more engagement and driving sales. It is more efficient than email marketing as the chances of viewing a message are higher than an email. This is the easiest way to converse with your audience and promote your business These trends keep changing with the advancement of technology, and the companies are also welcoming those who are up to date with the trends. Wondering how to keep yourselves updated with these changing trends? Stop wondering and enroll yourself with Institute of Marketing Best Digital Marketing Training Institute in Bangalore https://www.instituteofmarketing.in/). Where you are going to learn Best Digital Marketing Course in Bangalore (https://www.instituteofmarketing.in/) Starting from the very basics till advance. The expert faculty who have got the real-time experience more than 8 years and still keeping themselves up to date with these trends working on the projects in their free time and they are going to make sure the curriculum that they train you on is up to date with the trends. we will also be sending the updates through emails and messages even after your completion of the course. And thatu2019s why we have been rated as the Top Digital Marketing Training Institute with placement(https://www.instituteofmarketing.in/) by our alumni. We are keeping ourselves updated to train you and now itu2019s your turn to be an updated Digital Marketer. Author: Anusha Pravallika Presented by Institute of Marketing
29 views • 2 slides
