Latest Video Marketing Techniques

1. Latest Video Marketing Techniques Video marketing has taken over the entire world. Content, whether it's an online video or a blog post, are the main driving forces behind marketing. The ability to grab your audience's attention for more than one glance with your video ads gives you more opportunity to network. Typically, a video ad has a 20-30 seconds chance to make a bigger impact. Take a look below to see what video marketing will look like and how you can improve your video marketing strategy. Why your marketing plan needs to include video marketing Video marketing is trending this year. 81% of companies make videos a part of their digital marketing strategy, resulting in a massive jump from 63%. Several of these companies saw a jump in sales. Marketers reported that a well-structured video strategy was the reason for the increased sales. Although it is important for video marketers to know what their competitors may be doing, it is also important to know what their audience is indulging in. On average, a person watches an hour and a half of videos on a youtube channel or any other social channel media platform every day. From there, 81% of individuals purchase a product or service after watching this video. Needless to say, many B2B companies are picking up on video marketing. Marketing professionals see the value of capturing the attention of their target audience through a product video or even a service video that they sell. Now that it is understood that video is included in your marketing strategy, what format should be used? Types of video to consider There are several ways you can make your video marketing campaign stand out. Take a look at these five options to distribute your content strategy. • Live Video (Live Streaming) - The advantages offered through this method are cost effectiveness, reliability, and increased views. Instead of spending money on a video platform for editing and production, custom video is expected to be in its

2. initial form. The transparency of live videos like Instagram stories gives your audience the perfect view of your message without the typical polished brand awareness content. • E-Learning Video - Anyone familiar with content marketing can tell you that it should be relevant and educational rather than appearing as a marketing video. Inform your customers with video production technologies by creating interactive videos that contain facts, stats, and generally interesting content that allows you to rank in the search engine. Capture the value of video by sharing content which is one of the most popular marketing automation techniques. Get information from a potential customer through a landing page and provide a video instead. Sponsored Video - Social platforms provide B2B marketers with affordable and effective ways to market to their audience. Facebook, Twitter, and YouTube are the three highest performing platforms. In addition to the social media channel itself, partnering with users can be very lucrative as well. CONNECT WITH A CONTENT MARKETING SPECIALIST 360 ° Video - This format is becoming increasingly popular in the travel industry because it can present destinations or experiences in a new way. Companies can hire an influencer to promote their services and position them as stories, videos, and other visual content. A full view of a site or event can be a great way to get your audience to hover over the video, scroll the screen, and find more of your video. Video funnels - Just as you target your audience in email marketing, Facebook video and other marketing efforts allow marketers to build personalized audiences. Re-target your content based on behaviors using this approach and achieve your marketing goals. Strategy development Who do you want to reach? What do you want netizens to experience when interacting with your company? To make sure your video communicates with your customers, you need to get the right message across to the right audience.

3. The time and energy spent creating a portable video or any other device video should generate a result. This will not happen if the audience is not identified. Efficiency is the key when dealing with video content. Being consistent will only give you accurate video marketing stats, helping you do better with every video you put in. The next step is to gauge the performance of your video marketing strategy. Test keywords, phrases, landing page content, and different audience groups. A / B testing can be a great way to determine what your brand's key results should look like. The image below by Phil Nottingham of Wistia is a great illustration of how to measure your video's budget. Your options are either to create your own social video at home or with an agency. Usually the house is more cost effective but will take a long time. External options may cost more but the transition is faster. This decision must be taken at the outset to determine which option is right for your marketing team. Meaningful content In conclusion, a video can take a lot of focus depending on the time of year, company season, or brand direction. Here are some prompts to help create video marketing topics: Company overview (a quick overview of your company and its products / services) Big announcement (merger, new product, special events, etc.) Product / service demo (product features, before and after, how-to tips, etc.) Event promotion (sales, personal events, event information, etc.) Customer testimonials (quotes, interviews, snapshots of reviews, etc.) Seasonal videos (holidays, special promotions, and trending events) Question-and-answer videos (answering product questions, taking questions from customers, etc.)