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J N B. Baldwin Beer Presentation. Strategic Plan. Team Name: J N B Client: Baldwin Beer Co. World Headquarters 799 West Michigan Street, ET 301J Indianapolis, IN 46202

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J N B

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  1. J N B Baldwin Beer Presentation

  2. Strategic Plan • Team Name: J N B • Client: Baldwin Beer Co. • World Headquarters • 799 West Michigan Street, ET 301J • Indianapolis, IN 46202 • Job Description: Graphic design artists and marketing team for Baldwin Beers • Target Audience • beer for the common guy • beer for the sports fan

  3. Continued • Single Message: Baldwin Beers is the Bad Boy of Beer • Attitudes: Fun, Easy Going, Laid Back, Mischievous, Rebellious, Deviant, Spontaneous • Copy Points: Big Daddy Stout, Hairy Chest IPA, Tail Gate King Ale, Rusty Camaro Lager, My Dog Has Three Legs Wheat. • Vehicle(s): 3 print ads, New label presentation, T-Shirts w/ logo, Tail Gate Banner

  4. Logo

  5. First Print Ad

  6. Second Print Ad

  7. Third Print Ad

  8. New Labels

  9. Unconventional Advertising

  10. Banner

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