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Conversion Tag Training

Conversion Tag Training. Conversion Tags. Conversion Tags - Types. Counter Tags Count actions, for example: the number of times the page was visited, a button clicked on, and so on. Sales Tags

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Conversion Tag Training

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  1. Conversion Tag Training

  2. Conversion Tags

  3. Conversion Tags - Types • Counter Tags • Count actions, for example: the number of times the page was visited, a button clicked on, and so on. • Sales Tags • Record a number of variables including revenue, quantity, order ID, product ID, and product information. The tags are typically placed on the Thank You page that appears after a completing a transaction.

  4. Conversion Tag – Counter Tag – Options • Type • Always - Count a conversion every time the action occurs. • Once per day - Count only one action per 24 hour period. • Per browser session - Count a conversion once per action, per • browser session. If an action occurs again while the user’s browser • is still open, the action will not be counted again. • Conversion value • Enter the monetary value for the conversion. This metric can be • used to analyse ROI in analytics reports.

  5. Conversion Tags – Sales Tag – Options • Counter Type • Transactions – Only the actual buy is recorded. • Number of items in shopping cart – The number of items • purchased is recorded

  6. Third-Party Tracking Tags

  7. Third-Party Tracking Tags • Third-party tracking tags allow you to use a single conversion tag on the advertiser site while reporting conversions to multiple affiliates/networks. • Our deduplication option allows you to attribute conversions to their relevant media channels.

  8. Third-Party Tracking Tags • Network • Free form text field for network name • No Script Mode • Tick for Third-Party Tag you would like to always be triggered when user • does not have javascript

  9. Third Party Tracking Tags - Formatting • Example Tag – Tribal Fusion <imgsrc='http://a.tribalfusion.com/i.cid?c=355373&d=30&page=landingPage' width='1‘ height='1' border='0'> • Modified Tag to be implemented http://a.tribalfusion.com/i.cid?c=355373&d=30&page=landingPage • Example Tag – Adconion <imgsrc="http://at.amgdgt.com/ads/?t=pp&px=4619&rnd=[cachebuster]" width="1" height="1" border="0"/> • Modified Tag to be implemented http://at.amgdgt.com/ads/?t=pp&px=4619&rnd=[%Random%]

  10. Third Party Tracking Tags – Options • Deduplication Type • None – Deduplication is disabled • Sites/Affiliates – Deduplication is enabled between sites and affiliates • Search/Display – Deduplication is enabled between Search and Display channels • Sites/Affiliates • Last entry in path (impression/click) - Attributes the conversion to the last event • (impression or click) on the path to conversion. • Give precedence to clicks over impressions – Attributes the conversion to the • last click on the path to conversion. If no clicks occurred, the conversion is • attributed to the last impression on the path to conversion. • Last click in path (disregard impressions) – Attributes the conversion to the last • click on the path to conversion. If no clicks occurred, no conversion is counted.

  11. Conversion TagImplementation

  12. Conversion Tag Implementation • Ask advertiser the questions below before generating conversion tags to be sent: • Do you require SCRIPT or IFRAME tags? • If implementing on a Flash Page, do you require the tags in Actionscript 1,2 or 3? • Do you require non-secure (HTTP) or secure (HTTPS) tags? • “Implementing Conversion Tags – An Advertiser’s Guide” – Can be downloaded from the URL below: http://ds.serving-sys.com/BurstingRes/Training_Zone/en-US/1/Implementing_Conversion_Tags_An_Advertisers_Guide.pdf

  13. Conversion TagTesting

  14. Conversion Tag Testing • Two options • MediaMind Activity Test Mode • Fiddler – Http Debugger • Note • Do not have both turned on at the same time when testing

  15. Conversion Tag Testing – Process • Clear cache and cookies • Turn on 1 of 2 testing tools • View an Ad which is under the same advertiser as the conversion tag you are testing • Navigate to page where conversion tag is implemented • Check testing tool for test result

  16. MediaMind Activity Test mode • Access via URL below: http://activity.serving-sys.com/activity/testmode.ebasp

  17. MediaMind Activity Test Mode • Positive test result

  18. Fiddler • Download and install from URL below • http://www.fiddler2.com/Fiddler2/version.asp • If testing on HTTPS site: • Tools > Fiddler Options > HTTPS > Tick “Decrypt HTTPS Traffic”

  19. Fiddler • Positive result – 200 • Correct conversion tag – 20629 (in this example) • Response from server – //Conversion was written

  20. Thank You

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