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Critical Approaches

This assignment focuses on the Uses and Gratifications Theory, examining how audiences interact with media to fulfill their needs. You'll analyze a social network game, considering factors such as genre, platform availability, audience demographics, and narrative structures. The assignment also encourages self-assessment to improve your work quality. By addressing what users seek from media, their motives, and the pros and cons of their media consumption, you will gain valuable insights into social networking dynamics.

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Critical Approaches

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  1. Critical Approaches Assignment Recap Assignment 4

  2. Aims and Objectives • Assess your own work and make changes to improve your grade • Deconstruct the next assignment

  3. Uses and Gratifications Theory • The Uses and Gratifications Theory assumes audiences actively seek out media to satisfy individual needs. • The Uses and Gratifications Theory looks to answer three questions: • What do people do with the media? • What are their underlying motives for using said media? • What are the pros and cons of this individual media use?

  4. Why do we use social media? • Information • Identity • Integration and Social Interaction • Entertainment

  5. Assessment and Grading Criteria

  6. Assignment 4 Write an analysis on a social network game. • Think about all the social networking types we’ve discussed on this unit. Take into account genre (its use – gaming, film making, music, general social interaction), availability (phones, computer, hand held consoles), any changes over time; audience (as they grow older), social groups, parody, narrative structures and representation. • Evidence: • Research • Blog/Report (600 words minimum)

  7. Assessment and Grading Criteria

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