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SME Think Big event

On May 17, 2011, Avaya hosted a significant event in New York to announce its innovative solutions for SMEs, attended by key partners, analysts, and press members. The session highlighted the critical role SMEs play in the European economy, representing 99.8% of businesses and generating 58% of economic output. Avaya showcased its IP Office platform, now serving over 30 million users worldwide, delivering cost-effective, efficient communication solutions tailored for growing businesses. With ongoing support and innovation, Avaya aims to empower SMEs through enhanced mobility, conferencing, and collaboration features.

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SME Think Big event

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  1. SME Think Big event 17 May 2011

  2. SME Launch – Update • New York Event + Webcast • Press Events in UK & Germany • EMEA Registrations @ 16 May: • Partners: 690 • Analysts: 9 • Press: 2 • Employees: 74 London Media attendees: • Computer Business Review, Steve Evans • V3.co.uk, Dan Worth • Lawrence Latif, The Inquirer • Sam Trendall, CRN • Alex Scroxton, MicroScope • Alex Pullin, IT Europa • Nigel Sergent, Comms Dealer • Will Garside, Channel Pro • GérardClech, ChannelInsider.fr Munich Media attendees: • Juergen Hill, Computerwoche • Peter Pernsteiner, Computern im Handwerk • Ulrike Wendel, Computer Reseller News • Markus Kien, Funkschau • Michael Eckert, TecChannel.de • HaraldKarcher, FreierJounalist • Sylvia Lösel, IT – Business • WaltraudRitzer, Telecom Handel 2

  3. SME Launch – Webcast Replay https://avaya.reg4events.com/events/bin/?op=dR&eventid=404088 3

  4. SMEs: Where Are They?And Where Are They Spending The Most? IDC: WW 2010 Share of SMEs & SME IT

  5. Importance of SME to European Economy • 99.8% of European businesses are <250 • 58% of European economy generated by SME’s • Source: EuroStat

  6. What Makes Avaya Relevant in SME • Serving Over 30 Million* SME Users WW • Avaya passed 200,000th IP Office customers • Proven to have the right solution, customised to user needs • Real results that SMEs rely on Avaya every day • Single, SME Solution – Highly Efficient • One platform – enables smallest businesses to grow in scale & capabilities • The industry’s best investment protection and TCO for this segment • Advanced capabilities for mobility, conferencing, UC, CC, video and more • Committed To The World’s Best Partners & Customers • Supporting trusted partners to deliver customized solutions affordably, locally • Supporting & collaborating with SMEs to deliver successful results • * Dell Oro – 2011 • Almost 50% more than nearest competitor * - Source: Dell’Oro

  7. Avaya Has A Leadership Position #1 Globally and in EMEA • #1 Worldwide - SME Systems • 19.5% Market Share • (Dell Oro Revenues Calendar 2010)* • “Positive” • Gartner Marketscope UC (Western Europe) Includes Traditional Key/Hybrid, IP-PBX Small, Hybrid IP-PBX Small Calendar Year Small Platform Revenue & Line Totals - Dell‘Oro Group Other vendors in the study: Cisco, IBM, Interactive Intelligence, Mitel, ShoreTel, NEC, Microsoft, Siemens, Alcatel and Aastra * Dell Oro – Revenues 4Q 2010 – Mar 2011

  8. Avaya IP Office TodayGreat Opportunity for SME Channels Over 200,000 systems Sold • Single, modular platform – from 5 to 1,000 users • Serves entire SME segment, as they grow • Enables video for small business workgroups • Enriches mobility with call control on mobile phones • Includes 128-party audio conference bridge • IP, digital, analog or SIP or mix • Greener on IP than the rest • Variety of digital options consume far less energy • Browser-based user solutions • 170+ compliant applications via Avaya DevConnect • No fans, No moving parts. • Software, not idle hardware, delivers resiliency

  9. Summary of Today’s Announcements • Completion of the IP Office integration with BCM and Norstar • Uniquely delivers up to 60% savings • Now includes the millions of installed base M-series and T-series digital phones • Data migration tool simplifies and speeds partner upgrades from BCM/Norstar to IP Office • Strong traction for the IP Office platform in SME • 200,000th sale, 7.5M users worldwide • R7.0 adds 95xx, 96xx and B series conferencing units • 100% of former Nortel SPs are signed to sell IP Office • Road ahead will focus on innovation and coverage • Enriched mobility to user’s choice of devices • Flare like experience for SME • Expand markets via hybrid cloud strategy

  10. And finally: Announcing Avaya SME ContestRewarding Ways to Save and Innovate • Contestants only need to: • Complete IP Office ROI tool • State how they would innovate their businesses with the savings • www.avaya.com/innovators • www.facebook.com/Avayasmallbiz • Winners to be announced in September 2011 … Contest Open In: Germany, France, UK Grand prize of $50,000 worth of IP Office equipment and software and $5,000 cash Five runner up prizes of $10,000 worth of IP Office equipment and software

  11. SME Launch – What Next? • All communication materials (ie Social Media, Newsflashes, Web) will host the webinar download • Summary of attendees will be sent out to theatres • Q&A documents to be shared • EMEA Marketing – 40% of audience tend to view on-demand rather than “live”. Will ensure all SMEC Top Partners view content • Driving 7.0 forward: • Distribution Training • Partner Connect Events • Roadshows • UK/France/Germany 11

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