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CULTURE AND THE MANAGEMENT OF CONFLICT.
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Shared cultural norms give the people of any society a sense of their common identity and a means of relating to each other. Culture consists of both explicit rules and implicit, unrecognized sets of understanding meanings through which experience is interpreted….Cultural meanings render some forms of activity normal and natural and others strange and wrong.
Culture may be considered as the enduring norms, values, customs, and behavioural patterns common to a particular group of people. Mayer, pg 72
There are distinct differences in how people from different cultures resolve conflict.These differences have a DIRECT bearing on what approaches to the management of conflict people prefer.
People (LIKE YOU AND THE PERSON BESIDE YOU) act within the confines of their cultural matrix often without an awareness that this matrix strongly affects their perceptions of themselves and others and therefore their behaviour in conflict.
There are dramatic differences in the way different cultures view such things as ; socializing, time, trust, decision authority, negotiation etiquette, gender and emotion. • Cross cultural conflict management/ negotiation requires superb preparation. It also requires careful listening, questioning, checking perceptions and versatility.
No culture is characterized by one specific conflict style that all its members exhibit. Because individuals differ, each culture will contain a range of behaviors and approaches to conflict. But different cultures do have different norms about conflict behavior, and acceptable behavior in one culture may be deviant in another. • Mayer pg. 73
Age Race Ethnicity Language Education Social status Economic status Hierarchy Manners Beliefs about fairness Conformity/individuality Social control mechanisms Face saving Uses of ritual Beliefs about conflict Expressions ofemotion Some examples of cultural variables that effect conflict
EXAMPLES • Some examples of differences that can create or exacerbate conflict include; differing confrontation styles, differing attitudes toward conflict itself, differing levels of respect for others , such as the aged, and differing values placed on assertiveness and individual rights. • In many cultures, the group is considered more important than the individual.
It isn’t enough to know that the Japanese or Mexican negotiator looks at time differently than the Canadian or German person. We must ask, what does the difference mean for the process in terms of choices I must make? What obstacles does the difference make? • To do this well, you not only need to know about the other culture. Equally if not more importantly, you must know about your culture AND yourself!
Cultural sensitivity can dramatically enhance your negotiation performance • Gender differences, in situations where they truly exist, may relate to culturalization • B.A. Budjac Corvette, pg. 107
Cultural Variables That Influence Problem Solving and Negotiation Cooperation Competition Conflict Venue/ Space Relationships Third Parties Negotiation process Larger social Structures Time Language & Communication
CULTURAL VIEWS OF RELATIONSHIPS • How connections are established • Amounts and types of disclosure • Expressions of emotion • Time to build relationships • Age/gender/race /ethnicity
Relationships cont’d • North Americans tend to negotiate the specific details of an agreement.. Americans negotiate a contract; the Japanese negotiate a personal relationship. • Different cultures force people to view and value differently the many social interactions inherent in negotiating an agreement.
Relationships cont’d • Prepared negotiators realize that having the best data, the best arguments, power or charisma are not as important in countries like India, Sri Lanka, Egypt and Saudi Arabia as having demonstrated that you care and understand the importance of the relationship being forged.
CULTURAL VIEWS OF COOPERATION, COMPETITION AND CONFLICT • Concept of what constitutes conflict. • Concept of what negotiation is. (A competitive process of offers and counteroffers or, the opportunity for information sharing.) • Acceptability of overt conflict. • Orientation toward procedures
Cultural views of problem solving or negotiation process • The criteria used to determine who will participate in the negotiation process varies. Could be knowledge, connections, family gender, status etc. • Direct or indirect problem solving or negotiations • Initiation of the problem solving process • Generating and evaluating options
Cultural views of problem solving or negotiation process • The comfort with risk varies from culture to culture. This often leads to requests for ever increasing amounts of information which frustrates negotiators from entrepreneurial cultures.
Cultural views toward time • Importance of time. • Definition of ‘on time’. • Linear/cyclical.
Polychronic Time • In some cultures, time is not linear, it is polychronic, or circular with no beginning and no end. The focus is on the here and now and on the importance of relationships. • Latin America, Spain, Japan, China, Middle East • Expect delays, work over dinner, constant circling back to review what has been discussed. May want to discuss many topics at the same time whereas Canadians are more linear or, monochronic.
Monochronic orientation • Look to the future and focus on more than one subject at a time. • Preference for linearity, sequencing of events, a logical order and specific time periods. • “… it is a wise negotiator who knows that imposing time constraints on someone from a polychronic culture is likely to cause problems and that having no sense of sequential logic is likely to upset a monochronic negotiator.” Kathleen Reardon, pg. 165 Quote pg. 164-165
Cultural impacts of Language and communication • Structure-face to face/intermediary • Direct (North America)or indirect ( Japan) • Content • Similar language/terminology • Role and impact of translators
Impacts of larger social structures These include ideology/religion, institutional structures, organizational structures. • Cooperative/conflict oriented ideologies and religions. • Social norms, rules and laws. • The importance and visibility of protocol. • Structures of family, neighborhoods, governments.
Who makes the decisions? • This question should be asked of all cross cultural negotiations. If you prepare well, you will know the answer. • If the people at the table are not the decision makers it does NOT mean they are unimportant. They must be treated with respect as they are the transmitters of information to the key players.
G. HOFSTEDEhttp://www.geert-hofstede.com/ • Conducted the most comprehensive and extensive program of research identifying and exploring different cultural dimensions in international business around the theme who makes decisions.. • Examined data on values from over 100,000 IBM employees from around the world. (53 countries to date)
G. HOFSTEDE • Identified 4 dimensions that describe important differences among cultures; • Power distance • Individualism/ collectivism • Masculinity/ Femininity • Uncertainty avoidance
Hofstede’s Dimensions • Power distance “… the extent to which the less powerful members of organizations and institutions ( like the family) accept andexpect that power is distributed unequally” ( Hofstede, 1989, p. 195) Watch for respect for age, gender, seniority
Hofstede’s Dimensions Power distance • Cultures with greater power distance will be more likely to have decision making concentrated at the top, and all the important decisions will be finalized by the leader.
Power distance • Low power distance countries strive for equal power among people whereas high power distance countries are status conscious and respectful of age and authority. • The lower the power distance, the greater the tendency to make decisions using a consultative style.
Hofstede’s Dimensions Individualism/collectivism The extent to which society is organized around the individual or, the group.
Individualism • In individual cultures, people give priority to their individual goals even when these goals conflict with those of their work group Legal institutions in individualist countries are designed to protect individual rights. • Individualistic countries value independence of thinking and focus on task over relationship. People speak for themselves
Collectivism • Collectivist countries are rooted in social groups. Priority is given to in-group goals • The dominant motive is concern for and belonging to, the group. • There is a concern for maintaining group harmony. Face saving is key. • Legal institutions place the greater good of the collective above the rights of the individual, and political and economic institutions reward classes of people as opposed to individuals.
The importance of continuity in collectivist cultures The focus on relationships in collectivist cultures plays a critical role in negotiations-negotiations with the same negotiator can continue for long periods. **Changing a negotiator changes the relationship which means a long rebuilding period.**
In collectivist cultures.. • Conflict is minimized, often through politeness rules • Collectivist cultures tend to prefer general agreements based on trust as opposed to individualist cultures that prefer detail and specificity
Hofstede’s Dimensions Masculinity/Femininity Measures the extent to which cultures manifest values traditionally perceived as masculine. . Masculine values, assertiveness, independence, task orientation and self achievement . Feminine values include; cooperation, nurturing, relationships and quality of life. The more ‘masculine the culture the more the tendency is to win/lose negotiations. Work is a way of life rather than a means to achieving a quality of life.
The IBM studies revealed that (a) women's values differ less among societies than men's values; (b) men's values from one country to another contain a dimension from very assertive and competitive and maximally different from women's values on the one side, to modest and caring and similar to women's values on the other. The assertive pole has been called 'masculine' and the modest, caring pole 'feminine'. The women in feminine countries have the same modest, caring values as the men; in the masculine countries they are somewhat assertive and competitive, but not as much as the men, so that these countries show a gap between men's values and women's values.
Hofstede’s Dimensions Uncertainty Avoidance • The extent to which members of a culture feel either uncomfortable or comfortable in unstructured situations. • Unstructured situations are characterized by; rapid change and novelty, whereas structured situations are stable and secure.
Uncertainty Avoidance • Negotiators from uncertainty avoidance cultures are not comfortable in ambiguous situations and are more likely to seek stable rules and procedures when they negotiate. • Cultures comfortable with risk require less information in making decisions and have fewer people involved.
“ The Lesson” A sensitivity to the impact of culture on negotiations requires that one stops at moments of non-comprehension and unintelligibility, that one resists deflecting them dismissively in ‘moral’ terms and that one makes them the objects of scrutiny and learning.
ORGANIZATIONS HAVE CULTURES TOO “ A corporations culture is what determines how people behave when they are not being watched.” Thomas Tierney, The Economist, July 27, 2002 Formal vs. Informal culture
DO NOT FORGET THAT ORGANIZATIONS HAVE CULTURES TOO- what about yours? Hi Power distance Hi Individualism/ Lo collectivism Hi Masculinity/ Lo Femininity Hi Uncertainty avoidance H L