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Noel-Levitz ® Consultation

Toward University-Wide Engagement : The Role of Strategic Planning in Advancement of the Graduate School Presented by: Dr. Deborah R. Garrison, Assoc. VPAA & Dean, Graduate School. 25 Graduate Programs Enrollment: 602 Visibility: No active marketing Identity: Lack of strong presence

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Noel-Levitz ® Consultation

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  1. Toward University-Wide Engagement: The Role of Strategic Planning in Advancement of the Graduate SchoolPresented by: Dr. Deborah R. Garrison, Assoc. VPAA & Dean, Graduate School • 25 Graduate Programs • Enrollment: 602 • Visibility: No active marketing • Identity: Lack of strong presence • Process: Decentralized • Applications: University plus department specific • Website: Text-basedand uninviting • Potential for Noel-Levitz® Student Recruitment Consultation, building on success with undergraduate enrollment. • Enrollment assessment • Enrollment funnel management • Profile of student cohorts • Student satisfaction on Exit Survey • Retention / graduation statistics • Alumni satisfaction assessment • Donor funding • Fiscal impact • Outcomes • and • Assessment • Graduate School Overview • Implementing • Strategies for Advancement and • Growth • Strategic Planning • and Analysis • Noel-Levitz®Consultation • Advancement: Presentation to prospective donor regarding naming the Graduate School • Recruitment Strategies: Open house, direct mail, advertising, web pages, email to alumni, other target audiences • Process improvement: Streamline and centralize all applications • Graduate Student Association: Strengthen for engagement and retention • SWOT Analysis: strengths, weaknesses, opportunities, and threats for each program presented by Graduate Coordinator at retreat • Strategic Planning Retreat: Vice Presidents, including Academic Affairs, Student Affairs, Administration and Finance, Advancement, and Assessment present and engaged • Noel-Levitz® consultant present Process initiated 8/5/2013: Checked items are completed, open circles are in process, while boxes are future action items. Acknowledgments: Amanda Cantu ~ Coordinator, Graduate Recruitment, Admissions, & Retention; Dr. Boyd Bradshaw ~ Noel-Levitz® Associate Consultant

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