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Downfall of the British seaside

REBRANDING. Downfall of the British seaside. Create a mind map. Why has the British seaside declined. Add to your ideas. Read the article ‘weathering the storm’ from the Guardian and add to your mindmap.

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Downfall of the British seaside

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  1. REBRANDING Downfall of the British seaside

  2. Create a mind map Why has the British seaside declined

  3. Add to your ideas • Read the article ‘weathering the storm’ from the Guardian and add to your mindmap

  4. Using what you know about rebranding so far how could these places rebrand for the 21st century

  5. Model of tourism development • Exploration: A small number of tourists explore a new location, for personal adventure. • Involvement: Acceptance by the locals increases then the destination becomes more popular. Travel and accommodation facilities are improved. • Development: Local people become more involved and the area becomes established as a tourist destination, with a defined market. Package holidays begin. • Consolidation: Tourism has become an important economic and social activity. Resentment occurs. Numbers of tourists continue to rise but rate of increase slows down. • Stagnation: Increased local opposition to tourism, plus a growing awareness of environmental, social and economic problems, prevents further growth. • Rejuvenation: A secondary growth spurt brought about by a new impetus.

  6. Walton-on-the-Naze, Essex Walton-on-the–Naze has the longest beach in Essex and the second longest pier in the UK.

  7. It is an ageing town inhabited by people who have retired there after happy holidays earlier in their lives It is one of the most ‘top-heavy’ towns in the UK Many people live on pensions so have no money for luxuries The town centre is a mixture of convenience, charity shops and two funeral parlours 21st Century Walton-on-the-Naze

  8. How should Walton-on-the-naze rebrand itself? • Your task is to decide how Walton-on-the-naze should tackle its image as the ‘waiting room for God’ • In pairs you will assigned an option which you must then discuss and create a presentation on why this is the best solution • You will then have to present your ideas to the class

  9. How should Walton Rebrand itself?

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