Completing the Circle for Chambers CCEO

Presentation Transcript

1. Completing the Circle for Chambers CCEO

2. Former Chamber President/CEO Doubled the size through Social Media Speaker - State, national, and international American Chamber of Commerce Executives (ACCE) Western Association of Chamber Executives (W.A.C.E.) Chamber Executives of Ontario (CEO) New England Association of Chamber Executives (NEACCE) Northwest Chamber Leaders Conference (NWCL) Author of 3 books Faculty of U.S. Chamber Institute MBA, Member of ACCE, W.A.C.E.
3. Free Gift! FrankJKenny.com/resources Table of Contents Introduction Chapter 1: Turning Point Chapter 2: The Law of Acceptance and Respect Chapter 3: The Law of Reciprocity Chapter 4: The Law of Consistency Chapter 5: The Law of Social Proofing Chapter 6: The Law of Liking Chapter 7: The Law of Authority Chapter 8: The Law of Scarcity Chapter 9: Your Social Media Story Must Break Through Chapter 10: Your Target Market’s World View and Your Niche Chapter 11: Your Unique Value Proposition Chapter 12: Your Social Media Goals Chapter 13: Metrics – Measuring What Matters Chapter 14: Your Online Brand Chapter 15: Social Media Rules of the Road Bonus Chapter 27 Social Media Strategies That Employ The 7 Secret Laws of Society Conclusion Social Media Essentials and Strategies for Small Business and Associations
4. Free Gift! FrankJKenny.com/getuptospeed
5. Completing the Circle Update the Chamber Business Model
6. 3 Mega-Trends
7. Mega Trend #1. Decline of the Marketing Funnel
8. #2. The Exit of Qualified Workers
9. Economic DevelopmentDeath Spiral Used by permission. Mark Lautman frankjkenny.com/chamber-pro-will-your-community-go-into-an-economic-development-death-spiral/
10. Who should be your community’s storyteller?
11. #3. Time Poverty & Competition
12. We Have 2 Updates
13. Update #1 Inclusive Membership Model Glenwood Springs Clients/stakeholders Keizer La Habra Gilroy Manhattan Semantics Freemium frankjkenny.com/6-reasons-to-consider-them-all-chamber-members/
14. Update # 2 Media Company Your community’s storyteller
15. Completing the Circle for Chambers
16. Storytelling http://www.youtube.com/watch?v=wexb8tglj1o
17. Thank You! Frank@FrankJKenny.com http://FrankJKenny.com http://twitter.com/frankkenny http://www.facebook.com/Frank.J.Kenny.llc

18. Completing the Circle for Chambers CCEO

19. Former Chamber President/CEO Doubled the size through Social Media Speaker - State, national, and international American Chamber of Commerce Executives (ACCE) Western Association of Chamber Executives (W.A.C.E.) Chamber Executives of Ontario (CEO) New England Association of Chamber Executives (NEACCE) Northwest Chamber Leaders Conference (NWCL) Author of 3 books Faculty of U.S. Chamber Institute MBA, Member of ACCE, W.A.C.E.
20. Free Gift! FrankJKenny.com/resources Table of Contents Introduction Chapter 1: Turning Point Chapter 2: The Law of Acceptance and Respect Chapter 3: The Law of Reciprocity Chapter 4: The Law of Consistency Chapter 5: The Law of Social Proofing Chapter 6: The Law of Liking Chapter 7: The Law of Authority Chapter 8: The Law of Scarcity Chapter 9: Your Social Media Story Must Break Through Chapter 10: Your Target Market’s World View and Your Niche Chapter 11: Your Unique Value Proposition Chapter 12: Your Social Media Goals Chapter 13: Metrics – Measuring What Matters Chapter 14: Your Online Brand Chapter 15: Social Media Rules of the Road Bonus Chapter 27 Social Media Strategies That Employ The 7 Secret Laws of Society Conclusion Social Media Essentials and Strategies for Small Business and Associations
21. Free Gift! FrankJKenny.com/getuptospeed
22. Completing the Circle Inclusive Membership Model Media Company
23. Media Company Awareness Not social advertising Content marketing Storytelling
24. Chipotle
25. Law of Reciprocity Starbucks Cave Men Car Wash Paper flowers Sociologist and anthropologist Marcel Mauss said, “There is an obligation to give, an obligation to receive, and an obligation to repay.”
26. Consistency Cognitive Dissonance Obsessive desire to appear consistent Drive Safely Essay Video
27. Ben Franklin Effect “When we next met in the House…he spoke to me (which he had never done before), and with great civility; and he ever after manifested a readiness to serve me on all occasions….” He that has once done you a Kindness will be more ready to do you another, than he whom you yourself have obliged. From Wikipedia
28. Storytelling & Content Marketing Content marketer Educates Inspires Entertains Thought leader Storyteller
29. Walt Page, Fentriss County Chamber
30. 74,059 views
31. Next step: Relationship Building Not in old funnel Know, like, and trust Ubiquitous Mobile
32. Next step: Minor Conversions Starts in relationship phase Friends, followers, fans Permission to email Social media love Free luncheon
33. Major Conversions Paid members, sponsors Digital Marketing Campaigns Organic vs Paid
34. Completing the Circle Seth Godin’s – Tribes 90% lurk, 8% engage, 2% create Content, storytelling
35. The Funnel Not an expense SEO
36. The Money 4 levels Inclusive: Full fledged media company Outsource Hire point person Professional Development TRC, Chairman’s Circle
37. Social Media for Chambers Turn strangers into friends, Friends into members, Members into salespeople Seth Godin
38. Thank You! Frank@FrankJKenny.com http://FrankJKenny.com http://twitter.com/frankkenny http://www.facebook.com/Frank.J.Kenny.llc