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TELE2 RUSSIA: stable growth and further regional expansion Q1 2009 results and development plans

TELE2 RUSSIA: stable growth and further regional expansion Q1 2009 results and development plans. Donna Cordner, TELE2 Russia CEO Moscow , April, 22 nd , 200 9. TELE2 RUSSIA 2009. 10 642 000 customers in 17 Russian regions (as of March, 31 st )

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TELE2 RUSSIA: stable growth and further regional expansion Q1 2009 results and development plans

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  1. TELE2 RUSSIA:stable growth and further regional expansionQ1 2009 results and development plans Donna Cordner, TELE2 Russia CEO Moscow, April, 22nd, 2009

  2. TELE2 RUSSIA 2009 • 10 642 000 customers in 17 Russian regions (as of March, 31st) • New 18 GSM-networks will be launched in 2009-2010, including from 9 to 12 during this year. • TELE2 is №1 or№2 operatorin 11 regionsout of 17 regions where TELE2 operates (AC&M, March 2009) • 61 million population in 35 regionscovering TELE2 licenses

  3. TELE2 RUSSIA: DISCOUNTER STRATEGY • Long Term Investor • Mobile operator discounteroffering high quality services and superior customer care. TELE2 serves low-end, socially unprotected customers: students, pensioners, public sector employees. • Effective business model which allows to offer low prices maintaining profitability of operations even during the crisis • Continue volume of investments into deployment of networks, plan to launch 18 regions despite financial crisis • Experience of deployment 3G Networks, also using MVNO models andnetwork sharing (next slide)in Europeand is ready to provide this service in Russia

  4. KEY ISSUES OF Q1 2009 IN TELE2 RUSSIA • Development of regional operations management. 3 areas (North-East, West, Center) has been established; Area Management Teams is expected to be completely formed by the end of 2009. • AGGRESSIVE ROLL-OUT OF NEW REGIONS NETWORKS . Up to 12 new regions will be launched during 2009. Tomsk will be launched during the 3 nearest month and 6 regions - in Q3 2009 • APPOINTMENT IN TELE2 RUSSIA TOP-MANAGEMENT. Olga Osina, CFO, and Mamuka Marhuliya, Head of Legal Department, have joined TELE2 Russia team

  5. TELE2 RUSSIA: Q1 2009 RESULTS (RUR) • Customer net intake – 220 000(320 000 – Q1 2008) subscribers • Operating revenue – RUR 6 832 million (RUR 5 686 million – Q1 2008) • EBITDA – RUR 2 183 million (RUR 1 928 million - in Q1 2008) • EBITDA margin – 36% for old operations and 32% for all TELE2 Russia companies • EBIT – RUR 1 594 million (RUR 1 482 Million – in Q1 2008) • ARPU – RUR 215 (RUR 217 in Q1 2008) • CAPEX – RUR 2 252 million (RUR 950 Million – in Q1 2008)

  6. TELE2 RUSSIA: Q1 2009 RESULTS (USD) • Customer net intake – 220 000(320 000 – Q1 2008) subscribers • Operating revenue – USD 202 million (USD 237 million – Q1 2008) • EBITDA – USD 64 million (USD 82 million - in Q1 2008) • EBITDA margin – 36% for old operations and 32% for all TELE2 Russia companies • EBIT – USD 47 million (USD 67Million – in Q1 2008) • ARPU – USD 6 (USD 8.9 in Q1 2008) • CAPEX – USD 67 million (USD 41 Million – in Q1 2008)

  7. NOTE: NUMBERS IN USD IN THIS PRESENTATION • We use USD numbers in this presentation for convenience of journalists, analysts, experts and other people who would like to see financial indicators in USD. • The currency of TELE2 AB report is SEK and TELE2 Russia operates in RUR, so please look at numbers in these currencies to estimate development. • While converting SEK to USD, we use average exchange rate for corresponding period to demonstrate current results.. Please note that it might not be proper to compare numbers in USD in different periods in volatile environment as they mean different exchange rate or to convert numbers for all periods using the same rate

  8. TELE2 RUSSIA CONTINUED ADDING NEW CUSTOMERS

  9. DISCOUNTER STRATEGY TOGETHER WITH STRICT COST-SAVING POLICY PROVED THEIR EFFECTIVENESS

  10. TELE2 RUSSIA IN TELE2 GROUP (Q1 2009) CUSTOMER BASE Customer base of TELE2 Russia exceeds 54% of TELE2 AB mobile subscribers OPERATING REVENUE Net sales of TELE2 Russia is about 27% of net sales in mobile segments of TELE2 AB

  11. NEW REGIONS OUTLOOK TIMING: Up to 12 of 18 regions will be launched in 2009 Tomsk will be launched during May-July 2009 6 regions will be launched in Q3 2009. FINANCIAL INDICATORS • EBITDA break-even – in three years after commercial launch date. • The longer term market share should not deviate significantly from the historic market share of TELE2 Russia

  12. TOMSK LAUNCH 2009 REGION: Tomsk oblast (license after 2007 contest) LAUNCH TIME: May-July 2009 (first areas) MARKET STRATEGY: Mobile discounter with full package of services, good quality of services and excellent customer operations Cost of the mobile services fixed basket: Tomsk – 389 RUR / Omsk – 354 RUR Source: Comnews Research (Standard magazine, July 2008) REGIONAL DEVELOPMENT: Tomsk and cities around it at the launch and intensive network expansion after that COMMUNICATION: “La Familia” communication concept

  13. THANK YOU FOR YOUR ATTENTION! For additional information and comments please contact: Sergey Andriyashkin Head of PR, TELE2 Russia • Tel.: +7 (495) 229-84-00, ext. 18611 • Mob.: +7 (909) 942-29-86 • E-mail: Sergey.Andriyashkin@tele2.com

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