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Market Expansion Strategies for Estonia's Leading Telecom Providers

Learn about the growth strategies pursued by the two major Estonian telecom operators, EMT and Tele2, including loyalty programs, client sponsorship, and business and family-oriented services. Find out how they aim to maintain and increase their market share, with a focus on expanding services like 4G, mobile ID, and parking. Discover the implications of the takeover of Televörgu AS and approaches to improve business positioning. Understand the delicate balance between network sharing and competition in the telecom market.

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Market Expansion Strategies for Estonia's Leading Telecom Providers

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Presentation Transcript

  1. Estonian market (3 operators) 2 operators under study (EMT, Tele 2) They aim B & C 2 strategies Website 4G, mobile ID, Parking… 35/10 available services

  2. MAINTAIN AND INCREASE OF THE MARKET SHARE • Loyalty program • Client sponsorship • From Business • From family Takeover of Televörgu AS Improve business position Incumbent operator; best network Sharing ok No sharing HOW TO BACK UP THEIR STRATEGIES?

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