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The Co-Existence of Broadcasting and Mobile Services

The Co-Existence of Broadcasting and Mobile Services. Roland Beutler. 2012 Latin America Spectrum Conference. Co-Existence of Broadcasting and Mobile. European Broadcasting Union. Association of public service media organisations. 80+ active Members from 56 countries

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The Co-Existence of Broadcasting and Mobile Services

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  1. The Co-Existence of Broadcasting and Mobile Services Roland Beutler 2012 Latin America Spectrum Conference

  2. Co-Existence of Broadcasting and Mobile European Broadcasting Union Association of public service media organisations 80+ active Members from 56 countries 40 associate Members around the world 470+ TV channels and 900+ radio channels 195 mil TV households and 600+ mil viewers every week More than 60 mil people visit EBU Members’ web services every day www.ebu.chtech.ebu.ch Dr. Roland Beutler 2012 Latin American Spectrum Conference

  3. Co-Existence of Broadcasting and Mobile The Broadcasting Ecosystem in Europe • There are different broadcasting markets in • Europe with regard to the relevance of the • terrestrial broadcasting platform • The are many stakeholders and users of • broadcasting spectrum including public- • service and commercial broadcasters, PMSE • and consumer electronics vendors Dr. Roland Beutler 2012 Latin American Spectrum Conference

  4. Co-Existence of Broadcasting and Mobile DTT in Numbers • DTT is the fastest growing broadcasting platform in Europe • Approx. 700 Mio. DVB receivers in use, without DVB-T2 (End 2011) • Growth rate ca. 100 Mio. / year • DTT programme offer in Europe (June 2011) • 1800 TV-channels in EU27 + Croatia & Turkey • 46 % national TV-channels, 54% regional / local • 47% free-to-air, 53% pay-TV • HDTV in 13 countries offered via DTT • 60% of FTA programmes are commercial, 40% public • 92% of pay-TV programmes are commercial Source: Mavise TV database (www.obs.coe.int/about/oea/pr/mavise_juin2011.html) Dr. Roland Beutler 2012 Latin American Spectrum Conference

  5. Co-Existence of Broadcasting and Mobile DTT in Numbers • DTT usage • Usage time of linear TV about 4 h / day and growing • Time-shifted usage and on-demand usage are popular • and growing Source: Mavise TV database (www.obs.coe.int/about/oea/pr/mavise_juin2011.html) Dr. Roland Beutler 2012 Latin American Spectrum Conference

  6. Co-Existence of Broadcasting and Mobile A Reminder … Dr. Roland Beutler 2012 Latin American Spectrum Conference

  7. Co-Existence of Broadcasting and Mobile The UHF spectrum allocations in Europe Source: EBU Technical Broadcasting (incl. PMSE) 2006 61 61 61 X 790 MHz 790 MHz 790 MHz 21 30 40 50 60 69 21 30 40 50 60 69 21 21 30 30 40 40 50 50 60 60 69 69 Broadcasting (incl. PMSE) 470 MHz 862 MHz 862 MHz 470 MHz 470 MHz 470 MHz 862 MHz 862 MHz 2007 BC + Mobile BC + Mobile BC + Mobile BC + Mobile BC + Mobile X Broadcasting (incl. PMSE) 2012 X X 48 ? 694 MHz (?) 2015 Dr. Roland Beutler 2012 Latin American Spectrum Conference 48 694 MHz

  8. Co-Existence of Broadcasting and Mobile Does that leave enough freedom for the future development of terrestrial broadcasting? Dr. Roland Beutler 2012 Latin American Spectrum Conference

  9. Co-Existence of Broadcasting and Mobile EBU-SP TerrestrialBroadcasting (SP-TB) tech.ebu.ch EBU-SP CooperativeTerrestrial Networks (SP-CTN) Dr. Roland Beutler 2012 Latin American Spectrum Conference

  10. Co-Existence of Broadcasting and Mobile A Day In Our Life ... Dr. Roland Beutler 2012 Latin American Spectrum Conference

  11. Co-Existence of Broadcasting and Mobile A Day In Our Life ... Dr. Roland Beutler 2012 Latin American Spectrum Conference

  12. Co-Existence of Broadcasting and Mobile A Day In Our Life ... Dr. Roland Beutler 2012 Latin American Spectrum Conference

  13. Co-Existence of Broadcasting and Mobile A Day In Our Life ... Dr. Roland Beutler 2012 Latin American Spectrum Conference

  14. Co-Existence of Broadcasting and Mobile A Day In Our Life ... Dr. Roland Beutler 2012 Latin American Spectrum Conference

  15. Co-Existence of Broadcasting and Mobile Whatcanwe concludefromthis? Dr. Roland Beutler 2012 Latin American Spectrum Conference

  16. Co-Existence of Broadcasting and Mobile Watching, Listening, Talking ... Content is King Dr. Roland Beutler 2012 Latin American Spectrum Conference

  17. Co-Existence of Broadcasting and Mobile The Content Universe Dr. Roland Beutler 2012 Latin American Spectrum Conference

  18. Co-Existence of Broadcasting and Mobile The Content Universe • linear radio and television programmes Dr. Roland Beutler 2012 Latin American Spectrum Conference

  19. Co-Existence of Broadcasting and Mobile The Content Universe • linear radioandtelevisionprogrammes • 3DTV & UHDTV Dr. Roland Beutler 2012 Latin American Spectrum Conference

  20. Co-Existence of Broadcasting and Mobile The Content Universe • linear radioandtelevisionprogrammes • 3DTV & UHDTV • live transmissions Dr. Roland Beutler 2012 Latin American Spectrum Conference

  21. Co-Existence of Broadcasting and Mobile The Content Universe • linear radioandtelevisionprogrammes • 3DTV & UHDTV • live transmissions • time-shiftedusage Dr. Roland Beutler 2012 Latin American Spectrum Conference

  22. Co-Existence of Broadcasting and Mobile The Content Universe • linear radioandtelevisionprogrammes • 3DTV & UHDTV • live transmissions • time-shiftedusage • catch-upconsumption / podcast Dr. Roland Beutler 2012 Latin American Spectrum Conference

  23. Co-Existence of Broadcasting and Mobile The Content Universe • linear radioandtelevisionprogrammes • 3DTV & UHDTV • live transmissions • time-shiftedusage • catch-upconsumption / podcast • true on-demand Dr. Roland Beutler 2012 Latin American Spectrum Conference

  24. Co-Existence of Broadcasting and Mobile The Content Universe • linear radioandtelevisionprogrammes • 3DTV & UHDTV • live transmissions • time-shiftedusage • catch-upconsumption / podcast • true on-demand • hybrid programmeoffers Dr. Roland Beutler 2012 Latin American Spectrum Conference

  25. Co-Existence of Broadcasting and Mobile The Content Universe • linear radioandtelevisionprogrammes • 3DTV & UHDTV • live transmissions • time-shiftedusage • catch-upconsumption / podcast • true on-demand • hybrid programmeoffers • crossmediaproduction Dr. Roland Beutler 2012 Latin American Spectrum Conference

  26. Co-Existence of Broadcasting and Mobile ReceivingandDisplaying: A Plethoraof Devices Dr. Roland Beutler 2012 Latin American Spectrum Conference

  27. Co-Existence of Broadcasting and Mobile Devices for all Purposes • large screen TV sets Dr. Roland Beutler 2012 Latin American Spectrum Conference

  28. Co-Existence of Broadcasting and Mobile Devices for all Purposes • large screen TV sets • portable TV sets Dr. Roland Beutler 2012 Latin American Spectrum Conference

  29. Co-Existence of Broadcasting and Mobile Devices for all Purposes • large screen TV sets • portable TV sets • HiFistereosystems Dr. Roland Beutler 2012 Latin American Spectrum Conference

  30. Co-Existence of Broadcasting and Mobile Devices for all Purposes • large screen TV sets • portable TV sets • HiFistereosystems • kitchenradio / TV Dr. Roland Beutler 2012 Latin American Spectrum Conference

  31. Co-Existence of Broadcasting and Mobile Devices for all Purposes • large screen TV sets • portable TV sets • HiFistereosystems • kitchenradio / TV • carradio Dr. Roland Beutler 2012 Latin American Spectrum Conference

  32. Co-Existence of Broadcasting and Mobile Devices for all Purposes • large screen TV sets • portable TV sets • HiFistereosystems • kitchenradio / TV • carradio • PCs & Laptops Dr. Roland Beutler 2012 Latin American Spectrum Conference

  33. Co-Existence of Broadcasting and Mobile Devices for all Purposes • large screen TV sets • portable TV sets • HiFistereosystems • kitchenradio / TV • carradio • PCs & Laptops • Smartphones Dr. Roland Beutler 2012 Latin American Spectrum Conference

  34. Co-Existence of Broadcasting and Mobile Devices for all Purposes • large screen TV sets • portable TV sets • HiFistereosystems • kitchenradio / TV • carradio • PCs & Laptops • Smartphones • Tablets Dr. Roland Beutler 2012 Latin American Spectrum Conference

  35. Co-Existence of Broadcasting and Mobile Users Today: Habitsand Expectations Dr. Roland Beutler 2012 Latin American Spectrum Conference

  36. Co-Existence of Broadcasting and Mobile The User Dimension • Where: • athome / atwork • on themove Dr. Roland Beutler 2012 Latin American Spectrum Conference

  37. Co-Existence of Broadcasting and Mobile The User Dimension • Where: • athome / atwork • on themove • How: • technologyagnostic • affordable • easy touse Dr. Roland Beutler 2012 Latin American Spectrum Conference

  38. Co-Existence of Broadcasting and Mobile The User Dimension • Where: • athome / atwork • on themove • How: • technologyagnostic • affordable • easy touse • When: • in company (sharedexperience) • in private (personal experience) • beingconnected Dr. Roland Beutler 2012 Latin American Spectrum Conference

  39. Co-Existence of Broadcasting and Mobile Whataretheconsequences forthefuturedeliveryof broadcastcontent? Dr. Roland Beutler 2012 Latin American Spectrum Conference

  40. Co-Existence of Broadcasting and Mobile Observations • Linear audio-visual content will remain the killer application • for the foreseeable future. Dr. Roland Beutler 2012 Latin American Spectrum Conference

  41. Co-Existence of Broadcasting and Mobile Observations • Linear audio-visual content will remain the killer application • for the foreseeable future. • However, there is an increasing demand for nonlinear content • which may not be possible to deliver by broadcasting technology. Dr. Roland Beutler 2012 Latin American Spectrum Conference

  42. Co-Existence of Broadcasting and Mobile Observations • Linear audio-visual content will remain the killer application • for the foreseeable future. • However, there is an increasing demand for nonlinear content • which may not be possible to deliver by broadcasting technology. • Portable and handheld devices (smartphones and tablets) are • key for the future development of terrestrial broadcasting. Dr. Roland Beutler 2012 Latin American Spectrum Conference

  43. Co-Existence of Broadcasting and Mobile Observations • Linear audio-visual content will remain the killer application • for the foreseeable future. • However, there is an increasing demand for nonlinear content • which may not be possible to deliver by broadcasting technology. • Portable and handheld devices (smartphones and tablets) are • key for the future development of terrestrial broadcasting. • The only distribution technology to target these devices is a • terrestrial platform. Dr. Roland Beutler 2012 Latin American Spectrum Conference

  44. Co-Existence of Broadcasting and Mobile The Challenge Internet Access On-Demand BS Content Linear TV & Radio Internet Access On-Demand BS Content Phone Calls Text Messages Large Screen Sound System Dockingstation Dr. Roland Beutler 2012 Latin American Spectrum Conference

  45. Co-Existence of Broadcasting and Mobile Observations • Linear audio-visual content will remain the killer application • for the foreseeable future. • However, there is an increasing demand for nonlinear content • which may not be possible to deliver by broadcasting technology. • Portable and handheld devices (smartphones and tablets) are • key for the future development of terrestrial broadcasting. • The only distribution technology to target these devices is a • terrestrial platform. • Terrestrial broadcasting and wireless broadband are • complementary delivery mechanisms. Dr. Roland Beutler 2012 Latin American Spectrum Conference

  46. Co-Existence of Broadcasting and Mobile Complementarity + − Dr. Roland Beutler 2012 Latin American Spectrum Conference

  47. Co-Existence of Broadcasting and Mobile Basic Future RequirementsforBroadcasting Dr. Roland Beutler 2012 Latin American Spectrum Conference

  48. Co-Existence of Broadcasting and Mobile Basic Future RequirementsforBroadcasting • Safeguard spectrum for linear and nonlinear broadcast • services. Dr. Roland Beutler 2012 Latin American Spectrum Conference

  49. Co-Existence of Broadcasting and Mobile Basic Future RequirementsforBroadcasting • Safeguard spectrum for linear and nonlinear broadcast • services. • Facilitate complementary usage of broadcast and • broadband delivery options. Dr. Roland Beutler 2012 Latin American Spectrum Conference

  50. Co-Existence of Broadcasting and Mobile Tobedone … Dr. Roland Beutler 2012 Latin American Spectrum Conference

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