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What is

What is. ?. The art of setting Type. ty·pog·ra·phy      [tahy- pog -r uh -fee] –noun 1. the art or process of printing with type. 2. the work of setting and arranging types and of printing from them. 3. the general character or appearance of printed matter.

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What is

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  1. What is ?

  2. The art of setting Type.

  3. ty·pog·ra·phy      [tahy-pog-ruh-fee] –noun 1. the art or process of printing with type. 2. the work of setting and arranging types and of printing from them. 3. the general character or appearance of printed matter.

  4. Typography is an art started with Gutenberg. • Gutenberg created the first printing press with moveable type. • Each letter individually set, and made out of a raised metal shape. • Because of this, space between letters, words and lines became so important when laying out type.

  5. Typefaces

  6. There are three categories of typefaces of font families.

  7. Times New Roman Baskerville Serif Fonts • Typefaces that have feet or caps on the endof the letters. American Typewriter Cochin

  8. Gill Sans Sans Serif Fonts • Font families that are plan, with no serifs (caps and feet on letters) Verdana Arial Black Helvetica

  9. Zapfino Display Fonts (script,novelty) • Fonts that are not meant to be used for documents, but forposters, signs etc. Chalkboard Herculanum Brush Script MT

  10. Type Styles The way a font family or typeface is used.

  11. 1. This is Graphics class(Regular)2. This is an AWESOME class!(Bold)3. We are learning about Typography, the study of type setting.(Italics)

  12. What is Type Hierarchy ?

  13. •The levels or use of type.•It is the order we read and how we differentiate the importance of what we read.

  14. HEADLINE Sub Head / Sub Headline Body Copy… all the stuff you read in books, magazines and online. Body Copy… all the stuff you read in books, magazines and online. Body Copy… all the stuff you read in books, magazines and online.

  15. Top 10 Best and Worst Dressed at the 81st Academy Awards The Academy Awards' red carpet was filled with total glamour, loads of sparkle, bold colors and trains galore. There were no full-on fashion disasters, which is good for fashion but boring for us. Regardless, we've rummaged through the night's styles to give you our favorites and the looks that were lacking.

  16. Title Headline Subhead

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